Senior Media Buyer (Taboola, Outbrain)

## About the Role As a Senior Media Buyer at Social Discovery Group, you will be responsible for developing and executing comprehensive media buying strategies across various platforms, including Taboola and Outbrain. Your primary focus will be on driving high-quality traffic to our clients' websites, while ensuring maximum ROI. You will work closely with our team of experts to stay ahead of the curve in the ever-evolving digital landscape.

The role entails a deep understanding of market trends, audience behavior, and the ability to analyze campaign performance data to inform future media buying decisions. You will be part of a dynamic team that values innovation, creativity, and collaboration. As a Senior Media Buyer, you will have the opportunity to work with a variety of clients across different industries, each with their unique challenges and goals.

Your day-to-day activities will include campaign setup, budget allocation, bid management, and performance optimization. You will also be responsible for staying up-to-date with the latest developments in the digital marketing space, including new platforms, tools, and technologies. This will involve attending industry events, webinars, and conferences to expand your network and knowledge.

## What You Will Do - Develop and execute media buying strategies across Taboola, Outbrain, and other platforms - Manage and optimize campaigns to achieve maximum ROI and meet client goals - Conduct market research to stay ahead of industry trends and competitor activity - Analyze campaign performance data to inform future media buying decisions - Collaborate with the sales team to identify new business opportunities and grow existing client relationships - Work closely with the creative team to develop compelling ad copy and visuals - Manage and allocate budgets across multiple campaigns and clients - Identify and mitigate potential risks to campaign performance - Stay up-to-date with the latest developments in the digital marketing space - Participate in team meetings and contribute to the development of best practices

## What We Are Looking For - 3+ years of experience in media buying, preferably in a digital agency setting - Proven track record of success in managing and optimizing campaigns on Taboola and Outbrain - Strong understanding of digital marketing principles, including targeting, bidding, and ad serving - Experience with campaign management tools and platforms - Excellent analytical and problem-solving skills, with the ability to interpret campaign performance data - Strong communication and collaboration skills, with the ability to work with cross-functional teams - Bachelor's degree in Marketing, Advertising, or a related field - Familiarity with the Cyprus job market and local regulations

## Nice to Have - Experience with other media buying platforms, such as Google Ads or Facebook Ads - Certification in digital marketing, such as Google Analytics or HubSpot - Familiarity with data analysis tools, such as Excel or SQL - Experience with team management or leadership roles - fluency in multiple languages

## Benefits and Perks - Competitive salary and benefits package - Opportunity to work with a global team and leverage cutting-edge digital skills - Flexible working hours and remote work options - Professional development opportunities, including training and conference attendance - Access to the latest tools and technologies in the digital marketing space - Collaborative and dynamic work environment - Recognition and reward for outstanding performance - Health insurance and other benefits

- tip: Make sure to highlight your experience with Taboola and Outbrain in your resume and cover letter, as well as any other relevant media buying platforms.

• tip: Be prepared to provide specific examples of successful campaigns you have managed and optimized in the past.
• tip: Familiarize yourself with the latest trends and developments in the digital marketing space, including new platforms and technologies.
• tip: Practice your analytical and problem-solving skills, as you will be working with campaign performance data on a daily basis.
• tip: Be prepared to discuss your experience working with cross-functional teams and collaborating with sales and creative teams.
• tip: Research the company culture and values, and be prepared to discuss how you align with them.
• tip: Don't be afraid to ask questions during the interview process, such as what a typical day looks like or what opportunities there are for professional development.