Senior Media Buyer / Trafficker iGaming
WFA Digital Insight
The demand for skilled media buyers in the iGaming sector has surged, with a notable 25% increase in job postings over the past year. As remote work becomes the norm, companies like Inlaze are seeking experts who can navigate the complex digital landscape. With the global iGaming market projected to reach
Job Description
About the Role
The Senior Media Buyer / Trafficker iGaming role at Inlaze is a unique opportunity for a seasoned professional to lead the charge in managing and optimizing digital media campaigns for the iGaming industry. As a key member of the marketing team, this individual will be responsible for developing and executing comprehensive media strategies that drive customer acquisition and retention. The successful candidate will have a deep understanding of the iGaming landscape, as well as the ability to work closely with internal stakeholders to align media buying efforts with overall business objectives.The day-to-day responsibilities of this role will involve managing multiple campaigns across various digital channels, including social media, search engines, and display advertising. The Senior Media Buyer / Trafficker iGaming will also be tasked with analyzing campaign performance data to inform future media buying decisions. This will require a strong analytical mindset, as well as the ability to think creatively and develop innovative solutions to complex problems.
Inlaze is committed to fostering a culture of innovation and collaboration, and the Senior Media Buyer / Trafficker iGaming will be expected to embody these values in their work. This will involve working closely with cross-functional teams, including marketing, product, and sales, to ensure that media buying efforts are aligned with overall business goals.
What You Will Do
- Develop and execute comprehensive media strategies that drive customer acquisition and retention
- Manage multiple digital media campaigns across social media, search engines, and display advertising
- Analyze campaign performance data to inform future media buying decisions
- Collaborate with internal stakeholders to align media buying efforts with overall business objectives
- Develop and maintain relationships with key media partners and vendors
- Negotiate media buys and manage campaign budgets
- Stay up-to-date with industry trends and developments in digital marketing and media buying
- Identify and capitalize on new opportunities for growth and expansion
- Work closely with the marketing team to develop and implement campaign creative assets
- Conduct regular campaign audits to ensure compliance with company standards and industry regulations
What We Are Looking For
- 5+ years of experience in digital media buying, preferably in the iGaming industry
- Strong understanding of digital marketing principles and practices
- Proven track record of success in managing and optimizing digital media campaigns
- Experience with media buying platforms and tools, such as Google Ads and Facebook Ads Manager
- Strong analytical and problem-solving skills, with the ability to interpret complex data sets
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Bachelor's degree in marketing, advertising, or a related field
- Experience with campaign management and optimization tools, such as Adobe Analytics and Google Tag Manager
- Strong understanding of the iGaming industry and its regulatory requirements
Nice to Have
- Experience with programmatic media buying and real-time bidding
- Knowledge of Python or other programming languages, with experience in data analysis and visualization
- Certification in Google Ads or other digital marketing platforms
- Experience with team management and leadership, with the ability to mentor and guide junior team members
- Strong understanding of marketing automation platforms and their applications in digital marketing
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a leading company in the iGaming industry
- Collaborative and dynamic work environment
- Professional development opportunities, including training and education programs
- Flexible working hours and remote work options
- Access to the latest digital marketing tools and technologies
- Recognition and reward programs for outstanding performance
- Comprehensive health and wellness benefits, including medical, dental, and vision insurance
- Generous paid time off and holiday schedule
How to Stand Out
- Develop a strong understanding of the iGaming industry and its regulatory requirements to stand out as a candidate.
- Showcase your analytical and problem-solving skills by providing examples of successful campaign optimizations and data-driven decision making.
- Highlight your experience with media buying platforms and tools, such as Google Ads and Facebook Ads Manager, and be prepared to discuss your approach to campaign management and optimization.
- Be prepared to discuss your experience working with cross-functional teams and your ability to collaborate effectively with stakeholders.
- Consider obtaining certification in Google Ads or other digital marketing platforms to demonstrate your expertise and commitment to the field.
- Be prepared to provide examples of your creative and innovative approaches to media buying and campaign management.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.