Senior Media Director Performance Media
WFA Digital Insight
In an era where digital marketing is paramount, the demand for skilled media directors has surged. With a 34% increase in roles for performance-focused marketers over the last year, Unlock Health offers a unique opportunity to lead strategic initiatives in the health sector. Professionals seasoned in programmatic media and analytics will find their skills particularly in demand. Candidates are advised to showcase their ability to drive ROI and cultivate client relationships, as these are pivotal in excelling in this competitive landscape. Remote positions like these not only promote work-life balance but also provide a more expansive reach to top-tier talent across the globe.
Job Description
About the Role
As the Senior Media Director for Performance Media, you'll spearhead a team of Campaign Managers in the successful execution and management of paid media initiatives for significant healthcare accounts.Responsibilities
- Direct and manage the campaign team to ensure client KPIs are met.
- Identify and implement strategies to exceed client expectations.
- Serve as an escalation point for campaign challenges and client queries.
- Conduct budget reviews in the Unlock Media Control Platform.
- Collaborate effectively with other teams to enhance overall client service and results.
Requirements
- Proven experience in performance media strategy and client management.
- Strong leadership skills with experience in supervising senior team members.
- Background in healthcare marketing is preferred but not mandatory.
- Proficiency in programmatic media and analytics.
Nice to Have
- Experience in leading strategic pitches for new business.
- A deep understanding of the healthcare industry's unique challenges.
Benefits
Unlock Health offers a collaborative remote work environment, presenting opportunities for professional growth and a chance to make a significant impact in the healthcare field.How to Stand Out
- Highlight your experience with programmatic media and analytics in your resume.
- Be prepared to discuss successful campaign strategies you've implemented in past roles.
- Demonstrate your client management skills with specific examples during interviews.
- Prepare a portfolio showcasing past digital marketing campaigns relevant to healthcare.
- Emphasize your ability to lead teams effectively and meet KPIs.
- Research Unlock Health's recent projects and be ready to offer insights or ideas.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.