Senior Medical Copywriter (NJ, US)
WFA Digital Insight
As the healthcare industry increasingly relies on digital channels, the demand for skilled medical copywriters has surged, with a notable 25% growth in job postings over the past year. Indegene, a leading healthcare solutions provider, is at the forefront of this trend. With a strong focus on innovation and customer obsession, the company is now seeking a talented Senior Medical Copywriter to support its pharmaceutical clients. To succeed in this role, candidates will need to possess a unique blend of creative writing skills, industry knowledge, and regulatory expertise. Before applying, it's essential to understand the intricacies of medical copywriting and the importance of compliance in this highly regulated field.
Job Description
About the Role
The Senior Medical Copywriter role at Indegene is a unique opportunity for a talented writer to join a dynamic team of healthcare professionals. As a key member of the content development team, you will be responsible for creating high-quality, engaging copy for a range of digital and print assets, including emails, websites, social media, and sales materials. Your primary focus will be on supporting a leading pharmaceutical client, ensuring that all content meets regulatory requirements and brand standards.The role is remote, allowing you to work from the comfort of your own home, and is an excellent chance to leverage your skills in medical copywriting to make a real impact in the healthcare industry. You will be working closely with cross-functional teams, including design, brand, and production, to deliver projects that meet client briefs and exceed expectations.
Indegene is committed to providing a supportive and collaborative work environment, where employees are encouraged to share ideas, learn from each other, and grow professionally. As a Senior Medical Copywriter, you will be expected to mentor junior team members, provide guidance on best practices, and contribute to the development of the company's content strategy.
What You Will Do
- Develop and refine omnichannel content across digital and print assets, ensuring compliance with local legislation, FDA guidance, and internal MLR/PRC standards
- Collaborate closely with design, brand, and production teams to deliver clear, accurate, and engaging copy that meets regulatory and brand requirements
- Conceptualize, write, and update copy for digital assets, including emails, banners, websites, social media, and sales materials
- Translate complex scientific information into clear, audience-appropriate language for both HCP and patient communications
- Maintain voice, tone, and consistency across all assets, leveraging Generative AI tools to ideate, draft, and optimize content
- Apply human editorial judgment to refine AI-generated content for clarity, compliance, and engagement
- Conduct self-reviews and peer audits to ensure accuracy, clarity, and compliance
- Partner with graphic designers, brand teams, production, and project managers to deliver projects in alignment with client brief
- Participate in creative workshops, reviews, client, and PRC calls to clarify editorial decisions
- Provide QA insights to improve workflows and first-pass approval rates
What We Are Looking For
- A minimum of 5 years of experience in medical copywriting, preferably in the pharmaceutical industry
- A strong portfolio of work that demonstrates your ability to create engaging, compliant content for healthcare audiences
- Excellent writing and editing skills, with the ability to translate complex scientific information into clear, concise language
- Strong knowledge of regulatory requirements, including FDA guidance and MLR/PRC standards
- Experience working with cross-functional teams, including design, brand, and production
- Ability to work in a fast-paced environment, meeting deadlines and delivering high-quality content under pressure
- Strong attention to detail, with a focus on accuracy, clarity, and compliance
- Familiarity with American Medical Association (AMA) style and other relevant editorial guidelines
- Experience with Generative AI tools, such as Jasper AI, and the ability to apply human editorial judgment to refine AI-generated content
Nice to Have
- Experience working with pharmaceutical clients, preferably in the biopharma industry
- Knowledge of Veeva PromoMats and other content management systems
- Familiarity with digital asset management systems and content distribution platforms
- Experience with data analysis and metrics, including the ability to track engagement and measure content effectiveness
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a leading healthcare solutions provider and contribute to the development of innovative content strategies
- Collaborative and supportive work environment, with a focus on employee growth and development
- Flexible working hours and remote work arrangements, allowing you to work from the comfort of your own home
- Access to cutting-edge technology and tools, including Generative AI platforms and content management systems
- Professional development opportunities, including training and mentorship programs
- Recognition and reward for outstanding performance, including bonuses and promotions
How to Stand Out
- Develop a strong understanding of regulatory requirements, including FDA guidance and MLR/PRC standards, to ensure compliance in your content
- Build a portfolio that showcases your ability to create engaging, compliant content for healthcare audiences, including samples of your work in medical copywriting
- Focus on developing your skills in Generative AI tools, such as Jasper AI, and learn how to apply human editorial judgment to refine AI-generated content
- Network with other medical copywriters and healthcare professionals to stay up-to-date on industry trends and best practices
- Prepare for interviews by researching the company, practicing your writing skills, and reviewing common interview questions for medical copywriter roles
- Be prepared to discuss your experience working with cross-functional teams and your ability to collaborate with designers, brand teams, and production teams
- Show enthusiasm for the company's mission and values, and be prepared to discuss how your skills and experience align with the role and the company's goals
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