Senior Paid Media & Cold Email Specialist

About the Role

The success of paid media and cold email campaigns directly impacts the company's ability to reach and engage with its target audience, making this position crucial for Solvi Digital's continued success in the competitive digital landscape. The company is looking for a seasoned professional who can bring innovative ideas, a deep understanding of digital marketing principles, and the ability to analyze complex data sets to inform campaign strategies.

As part of the marketing team, the Senior Paid Media & Cold Email Specialist will report to a senior marketing leader, working closely with other team members to align campaigns with overall business objectives. This includes cross-functional collaboration with sales, product, and creative teams to ensure campaigns are not only engaging but also strategically aligned with company goals.

What You Will Do

• Develop, implement, and manage paid media campaigns across various platforms, including Google Ads, Meta Ads, and other relevant channels.
• Conduct thorough market research and competitor analysis to stay ahead of industry trends and best practices.
• Create and disseminate regular campaign performance reports, providing actionable insights and recommendations for improvement.
• Collaborate with the content team to develop compelling ad copy and visuals that resonate with target audiences.
• Manage and optimize cold email marketing campaigns to drive engagement and conversions.
• Stay updated with the latest platform changes, algorithm updates, and emerging trends in paid media and email marketing.
• Liaise with the sales team to ensure alignment of campaigns with sales objectives and feedback.
• Analyze campaign data to identify areas of improvement and opportunities for growth.
• Manage budget allocations across different campaigns and platforms, ensuring ROI-positive outcomes.
• Develop and maintain relationships with key stakeholders, including external vendors and partners.

What We Are Looking For

• A minimum of 5 years of experience in paid media and digital marketing, with a focus on campaign execution and optimization.
• Proven track record of successfully managing and growing paid media campaigns across multiple platforms.
• Deep understanding of digital marketing principles, including targeting, bidding strategies, and ad formats.
• Experience with cold email marketing tools and strategies.
• Strong analytical skills, with the ability to interpret complex data sets and make actionable recommendations.
• Excellent communication and project management skills, with the ability to work independently and as part of a team.
• Familiarity with marketing automation tools and CRM systems.
• Strong problem-solving skills, with the ability to troubleshoot campaign issues and optimize performance.
• Certification in Google Ads or similar platforms is a plus.

Nice to Have

• Experience with marketing automation platforms and workflow optimization.
• Knowledge of HTML and CSS for basic landing page edits and email template customization.
• Familiarity with A/B testing and experimentation methodologies.
• Experience with team management or leadership, particularly in guiding junior team members.

Benefits and Perks

• Competitive compensation package, reflecting the candidate's experience and the company's commitment to attracting top talent.
• Opportunity to work with a cutting-edge digital marketing team, pushing the boundaries of what's possible in paid media and cold email marketing.
• Remote work stipend to support your home office setup and productivity.
• Generous PTO policy, recognizing the importance of work-life balance.
• Access to professional development resources, including training, workshops, and conference opportunities.
• Health insurance and wellness programs, supporting your physical and mental well-being.
• Equity options, allowing you to share in the company's growth and success.
• Regular team-building activities and social events, fostering a sense of community and connection among remote team members.

• Tailor your resume and cover letter: Ensure your application materials highlight your experience in paid media and cold email marketing, and provide specific examples of successful campaigns you've managed.
• Prepare for scenario-based questions: Be ready to walk the interviewer through your thought process when faced with common paid media challenges, such as budget constraints or underperforming ad sets.
• Showcase your analytical skills: Come prepared to discuss how you analyze campaign data, what metrics you use to measure success, and how you've used insights to improve campaign performance in the past.
• Demonstrate your knowledge of industry tools: Familiarize yourself with the latest versions of Google Ads, Meta Ads, and other platforms relevant to the role, and be prepared to discuss your experience with them.
• Highlight your creativity: Share examples of innovative ad copy or visuals you've developed, and explain how you stay inspired to continuously improve campaign engagement and conversion rates.
• Be transparent about your experience with remote work: If you have experience working remotely, highlight your ability to self-manage, prioritize tasks, and maintain productivity in a remote environment.
• Be prepared to discuss your salary expectations: Research the market rate for your role and be ready to negotiate based on your experience and the value you can bring to Solvi Digital.