Senior Paid Media Lead (Remote Canada)

DirectiveDirective·Remote(Remote - Canada)
Marketing
Google AdsMeta AdsLinkedIn AdsGoogle AnalyticsGA4ProgrammaticExcel

WFA Digital Insight

As demand for paid media specialists continues to rise, companies like Directive are looking for experts who can drive SQLs and customer acquisition. With a focus on Customer Generation, Directive's approach stands out in the market. Candidates should be prepared to showcase their expertise in Google Ads, Meta Ads, and LinkedIn Ads, as well as their ability to analyze campaign performance and optimize for ROI. Before applying, consider how your skills align with Directive's unique methodology and what you can bring to the table in terms of paid media strategy and client management.

Job Description

About the Role

Directive is seeking a Senior Paid Media Lead to oversee and lead a collection of Paid Media accounts, serving as direct support to client contacts. The ideal candidate will have experience working at a performance/digital marketing agency, specifically with B2B SaaS/tech clients, and deep expertise across paid search and paid social advertising campaigns.

Responsibilities

  • Oversee and lead Paid Media accounts
  • Serve as direct support to client contacts
  • Communicate with vendors and operational partners
  • Drive referrals via client relationships and professional network
  • Build and optimize paid media strategies for clients

Requirements

  • 3+ years experience in performance/digital marketing agency
  • Experience working with B2B SaaS/tech clients
  • Deep expertise in paid search and paid social advertising campaigns
  • Proficiency in Google Ads, Facebook Business Manager, LinkedIn Campaign Manager

How to Stand Out

  • Develop a strong portfolio showcasing your paid media campaign successes, including ROI analysis and campaign optimization strategies
  • Be prepared to discuss your experience with Google Ads, Meta Ads, and LinkedIn Ads, and how you've used them to drive customer acquisition
  • Highlight your ability to analyze campaign performance and optimize for ROI, using tools like Google Analytics and GA4
  • Familiarize yourself with Directive's Customer Generation methodology and be prepared to discuss how your skills align with this approach
  • Practice discussing your experience working with clients and vendors, and how you've driven referrals and grown professional networks

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