Senior Paid Media Strategist (Remote Canada)

DirectiveDirective·Remote(Remote - Canada)
Marketing
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WFA Digital Insight

As demand for paid media specialists continues to rise, Directive's Senior Paid Media Strategist role stands out for its focus on SaaS and tech clients. With the shift to digital marketing, skills in Google Ads, Meta Ads, and LinkedIn Ads are in high demand. Directive's unique Customer Generation methodology adds a fresh spin to traditional metrics, making this a compelling role for those looking to drive real results in the remote job market.

Job Description

About the Role

Directive Consulting is seeking a Senior Paid Media Strategist to lead a collection of Paid Media accounts. The ideal candidate will have experience working with B2B SaaS/tech clients in an agency setting and deep expertise across paid search and paid social advertising campaigns.

Responsibilities

  • Oversee and lead a collection of Paid Media accounts
  • Serve as direct support to client contacts
  • Drive referrals via client relationships and professional network
  • Build strategies for clients each quarter
  • Execute and optimize PPC advertising campaigns across multiple platforms

Requirements

  • 3+ years experience working at a performance/digital marketing agency
  • Experience working specifically with B2B SaaS/tech clients
  • Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager

How to Stand Out

  • Familiarize yourself with Directive's Customer Generation methodology to stand out in your application.
  • Showcase your expertise in paid search and paid social advertising campaigns, including Google Ads, Meta Ads, and LinkedIn Ads.
  • Highlight your ability to analyze campaign performance and optimize for maximum ROI.
  • Be prepared to discuss your experience working with B2B SaaS/tech clients and how you drive referrals through client relationships.
  • Develop a strong understanding of PPC principles, including keyword research, ad copywriting, and bid management.

This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.