Senior Paid Media Strategist (Remote Canada)
WFA Digital Insight
The demand for paid media specialists grew significantly in recent years, with a 25% increase in job postings for paid media roles in 2023. As companies like Directive shift their focus towards performance marketing, the need for skilled professionals who can manage and optimize paid media campaigns has never been more pressing. With the ability to work remotely, candidates can now tap into a global job market. To succeed in this role, candidates should have a deep understanding of paid search and social advertising, as well as experience working with B2B SaaS clients. Directive's unique approach to customer generation and comprehensive digital marketing strategies sets them apart from other agencies. Before applying, candidates should be prepared to showcase their expertise in paid media and their ability to drive results.
Job Description
About the Role
The Senior Paid Media Strategist role at Directive is a critical position that involves overseeing and leading a collection of paid media accounts for B2B SaaS clients. As a key member of the team, you will be responsible for creating and managing custom client strategies, communicating with clients and internal stakeholders, and driving referrals through client relationships and professional networks. You will work closely with the Associate Director to ensure internal and client goals are being achieved.The role requires a deep understanding of paid search and social advertising, as well as experience working with B2B SaaS clients. You will be responsible for building strategies for clients each quarter, creating and maintaining budgets for paid media campaigns, and optimizing campaigns for maximum ROI.
Directive is a performance marketing agency that uses a unique approach to customer generation, focusing on SQLs and customers rather than traditional metrics. The company offers a range of services, including paid media, SEO, CRO, and video, to help clients achieve their marketing goals.
What You Will Do
- Oversee and lead a collection of paid media accounts for B2B SaaS clients
- Create and manage custom client strategies to drive results and meet client goals
- Communicate with clients and internal stakeholders to ensure alignment and drive referrals
- Build strategies for clients each quarter, focusing on paid search and social advertising
- Create and maintain budgets for paid media campaigns across multiple channels
- Optimize campaigns for maximum ROI, using tools like Google Analytics and GA4
- Work closely with the Associate Director to ensure internal and client goals are being achieved
- Execute and optimize PPC advertising campaigns across multiple platforms, including Google Ads, Facebook Ads, and LinkedIn Ads
- Analyze campaign performance data to make data-driven decisions and optimize campaign performance
- Drive referrals via client relationships and professional networks
- Confirm lead routing is accurate within a CRM
- Understand the value of Programmatic campaigns and how to optimize them
What We Are Looking For
- 3+ years of experience working at a performance or digital marketing agency
- Experience working specifically with B2B SaaS clients in an agency setting
- Deep expertise across paid search and paid social advertising campaigns, including Google Ads, Facebook Ads, and LinkedIn Ads
- Proficiency in using advertising platforms and tools, such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager
- Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, and Excel
- Ability to drive results and measure success via OCT
- Proven and measurable success with mid-market or enterprise accounts
- A unique perspective on how to drive value for SaaS clients
- Ability to translate and articulate strategy and tell stories with data
- Equal parts competitive and curious, with a desire to stay ahead of industry trends
Nice to Have
- Experience working with Programmatic campaigns and optimizing them for maximum ROI
- Knowledge of AI and automation and how they can enhance marketing and operations
- Experience working with CRM systems and optimizing lead routing
- Certification in Google Ads or other relevant platforms
- Experience working in a remote team environment
Benefits and Perks
- Opportunity to work with a range of B2B SaaS clients and help them achieve their marketing goals
- Competitive salary and benefits package
- Flexible working hours and remote work options
- Professional development opportunities, including training and certification programs
- Access to the latest tools and technologies, including Google Ads and LinkedIn Ads
- Collaborative and dynamic team environment
- Opportunity to work on a range of exciting and challenging projects
How to Stand Out
- To stand out in your application, make sure to highlight your experience working with B2B SaaS clients and your expertise in paid search and social advertising.
- Be prepared to provide examples of successful campaigns you have managed and optimized, and how you measured their success.
- Familiarize yourself with Directive's unique approach to customer generation and be prepared to discuss how you can contribute to this approach.
- Practice your skills in tools like Google Analytics and GA4, and be prepared to discuss how you use data to make decisions.
- Be prepared to discuss your experience working in a remote team environment and how you stay motivated and productive while working remotely.
- Consider highlighting any certifications you have, such as Google Ads certification, to demonstrate your expertise and commitment to the field.
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