Senior Paid Media Strategist (Remote US)

DirectiveDirective·Remote(Remote - United States)
Marketing
Google AdsMeta AdsLinkedIn AdsGoogle AnalyticsGA4ProgrammaticExcel

WFA Digital Insight

As demand for paid media specialists continues to surge, Directive's Senior Paid Media Strategist role stands out for its focus on driving SQLs and customers for SaaS and tech clients. With the shift towards more nuanced marketing metrics, professionals with expertise in Google Ads, Meta Ads, and LinkedIn Ads are in high demand. This role offers a unique chance to work with a performance marketing agency that prioritizes client results, making it an attractive opportunity for those looking to elevate their careers in the remote job market.

Job Description

About the Role

Directive Consulting, a performance marketing agency for SaaS and Tech companies, seeks a Senior Paid Media Strategist to manage and optimize paid media campaigns for its clients. The ideal candidate will have a deep understanding of paid search and paid social advertising campaigns, including Google Ads, Facebook Ads, and LinkedIn Ads.

Responsibilities

  • Oversee and lead a collection of Paid Media accounts
  • Serve as direct support to client contacts
  • Drive referrals via client relationships and professional network
  • Build strategies for clients each quarter
  • Create, maintain, and optimize budgets for paid media campaigns across multiple channels

Requirements

  • 3+ years of experience working at a performance/digital marketing agency
  • Experience working with B2B SaaS/tech clients in an agency setting
  • Deep expertise across paid search and paid social advertising campaigns
  • Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
  • Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization

How to Stand Out

  • Ensure your portfolio includes examples of successful paid media campaigns you've managed, highlighting your ability to drive SQLs and customers.
  • Be prepared to discuss your experience with Google Analytics and GA4, and how you've used data to inform campaign decisions.
  • Develop a strong understanding of Programmatic campaigns and how they can be leveraged to maximize ROI.
  • Practice discussing your approach to keyword research, ad copywriting, and audience targeting to demonstrate your expertise in PPC principles.
  • Prepare questions to ask the interviewer about the company's approach to paid media and how this role contributes to the overall marketing strategy.

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