Senior Paid Search Analyst

About the Role

Responsibilities

• Plan, execute, and optimize paid search campaigns based on client goals and objectives.
• Directly manage 20-30 automotive paid search accounts with individual budgets ranging from $25,000 to
  50,000 per account per month.
• Collaborate closely with account managers on strategy, providing campaign performance insights and recommending opportunities for improvement.
• Monitor budget pacing, conversion tracking, and traffic quality.
• Analyze campaign performance metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS) to identify opportunities for optimization.
• Generate regular reports to track campaign performance and communicate key findings.
• Stay updated on the latest industry trends and best practices to ensure paid search strategies remain competitive.

Requirements

• Strong data analysis and problem-solving skills.
• Experience with Google Ads and Bing Ads.
• Ability to manage complex budgets and ensure quality in campaign execution.
• Mentorship skills for junior analysts.

Nice to Have

• Experience in the automotive industry.
• Knowledge of A/B testing and campaign optimization techniques.

• Develop a strong portfolio: Showcase your experience in managing paid search campaigns and optimizing for ROI.
• Stay updated on industry trends: Follow the latest in paid search and digital marketing to bring innovative solutions to the table.
• Practice data analysis: Be prepared to analyze campaign metrics and make data-driven decisions.
• Highlight remote work experience: Emphasize your ability to work effectively in a remote environment and manage teams or collaborate with colleagues digitally.
• Prepare for behavioral interviews: Be ready to give specific examples of how you've managed campaigns, optimized for performance, and worked with teams in the past.