(Senior) Paid Search Manager (all genders)
WFA Digital Insight
As demand for paid media specialists surged 25% in the last year, remote opportunities like this Senior Paid Search Manager role at mammaly are highly sought after. With the shift to digital, companies are looking for experts who can navigate Google Ads and Meta campaigns with ease. mammaly stands out for its innovative approach, and candidates should be ready to showcase their expertise in campaign optimization and team leadership. Before applying, consider how your skills align with the current market demand and what you can bring to a forward-thinking company like mammaly.
Job Description
About the Role
The Senior Paid Search Manager role at mammaly is a pivotal position that requires a deep understanding of digital marketing principles and the ability to lead campaigns that drive real results. Day-to-day, you will be responsible for strategizing, implementing, and optimizing paid search campaigns across various platforms. Your work will be crucial in helping mammaly achieve its marketing goals, and you will be part of a dynamic team that values innovation and collaboration.Your role will also involve close interaction with the broader marketing team, ensuring that paid search campaigns are aligned with overall marketing strategies. You will be expected to stay up-to-date with the latest trends and best practices in paid search, continuously looking for ways to improve campaign performance and return on investment.
mammaly is a company that embraces remote work, understanding the importance of flexibility and work-life balance. As such, you will have the opportunity to work from anywhere, collaborating with a talented team of professionals who are passionate about digital marketing.
What You Will Do
- Develop and execute comprehensive paid search strategies that meet business objectives
- Manage and optimize campaigns across Google Ads and other relevant platforms
- Conduct thorough keyword research and competitor analysis to inform campaign decisions
- Collaborate with the marketing team to ensure alignment with overall marketing goals
- Monitor campaign performance, analyzing data to identify areas for improvement
- Implement A/B testing to enhance campaign effectiveness
- Stay updated on the latest paid search trends and best practices, applying this knowledge to campaigns
- Lead and participate in brainstorms to innovative campaign ideas
- Manage campaign budgets, ensuring ROI is maximized
What We Are Looking For
- Proven experience in managing paid search campaigns, preferably in a senior role
- Strong understanding of digital marketing principles and the paid search landscape
- Ability to analyze data, draw insights, and make informed campaign decisions
- Experience with Google Ads and other paid search platforms
- Excellent leadership and team collaboration skills
- Strong communication and problem-solving skills
- Ability to work in a fast-paced environment and adapt to changing priorities
- Familiarity with SEO principles and how they intersect with paid search
Nice to Have
- Experience with paid social media advertising
- Knowledge of Python or other programming languages for automation tasks
- Certification in Google Ads or similar platforms
Benefits and Perks
- Competitive compensation package
- Opportunity to work with a dynamic and innovative company
- Flexible remote work arrangement
- Professional development opportunities
- Access to the latest digital marketing tools and technologies
- Collaborative and supportive team environment
- Health and wellness programs
- Generous PTO policy
How to Stand Out
- When applying, ensure your resume and cover letter are tailored to the paid search manager role, highlighting relevant experience and skills.
- Be prepared to discuss specific examples of successful paid search campaigns you have managed, including strategies and results.
- Familiarize yourself with mammaly’s products and services to understand how your role fits into the company’s overall marketing strategy.
- Develop a portfolio that demonstrates your expertise in paid search, including campaign optimization techniques and data analysis skills.
- During interviews, ask questions about the team you will be working with and the company culture to show your interest in the role beyond just the job description.
- Consider reaching out to current or former employees to gain insights into the company culture and what it’s like to work at mammaly.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.