Senior Paid Search Manager
WFA Digital Insight
The demand for paid media specialists has skyrocketed, with a 25% increase in job openings over the past year. As companies like Paddle continue to shift their focus towards digital marketing, skilled professionals with expertise in paid search are in high demand. With the rise of remote work, candidates can now leverage their digital skills to work with cutting-edge companies from anywhere. Paddle stands out for its innovative approach to digital marketing, and candidates should be prepared to showcase their analytical and creative skills to succeed in this role.
Job Description
About the Role
As a Senior Paid Search Manager at Paddle, you will be responsible for leading the development and execution of paid media campaigns across multiple channels, including Google Ads and MetaAds. Your goal will be to optimize ROI and drive business growth through data-driven decision making. You will work closely with the marketing team to align paid search strategies with overall marketing objectives and collaborate with cross-functional teams to ensure seamless campaign execution.Paddle is a fast-paced and dynamic company that values innovation and creativity. As a Senior Paid Search Manager, you will have the opportunity to work with a talented team of marketers and contribute to the company's continued growth and success. Your day-to-day responsibilities will include analyzing campaign performance, identifying areas for improvement, and developing strategies to optimize results.
The Senior Paid Search Manager role is a key position within the marketing team, reporting to the Director of Marketing. You will be expected to provide regular updates on campaign performance and contribute to the development of the marketing strategy.
What You Will Do
- Develop and execute paid media campaigns across multiple channels, including Google Ads and MetaAds
- Analyze campaign performance and identify areas for improvement
- Collaborate with cross-functional teams to ensure seamless campaign execution
- Develop and manage budgets for paid media campaigns
- Conduct keyword research and optimize ad copy for maximum ROI
- Monitor and report on campaign performance, providing insights and recommendations for improvement
- Stay up-to-date with the latest trends and developments in paid media
- Collaborate with the marketing team to align paid search strategies with overall marketing objectives
- Manage and optimize landing pages for maximum conversion
What We Are Looking For
- 5+ years of experience in paid search marketing, with a focus on Google Ads and MetaAds
- Proven track record of success in managing and optimizing paid media campaigns
- Strong analytical and problem-solving skills, with the ability to analyze data and draw insights
- Excellent communication and project management skills, with the ability to work effectively with cross-functional teams
- Experience with paid media tools and platforms, including Google Ads and MetaAds
- Strong understanding of digital marketing principles and stay up-to-date with the latest trends and developments
- Bachelor's degree in Marketing, Business, or a related field
- Experience working in a fast-paced and dynamic environment, with the ability to adapt to changing priorities and deadlines
Nice to Have
- Experience with other paid media channels, including LinkedIn Ads and Twitter Ads
- Certification in Google Ads or MetaAds
- Experience with marketing automation tools and platforms
- Strong understanding of SEO principles and how they relate to paid search
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a talented team of marketers and contribute to the company's continued growth and success
- Flexible working hours and remote work options
- Professional development opportunities, including training and certification programs
- Access to the latest marketing tools and technologies
- Comprehensive health and wellness program, including mental health support and employee assistance programs
- Generous paid time off policy, including vacation days, sick leave, and holidays
- Employee recognition and reward programs, including bonuses and incentives
How to Stand Out
- Tip: Make sure to highlight your experience with paid media tools and platforms, including Google Ads and MetaAds, in your resume and cover letter.
- Tip: Be prepared to provide specific examples of successful paid media campaigns you have managed and optimized in the past.
- Tip: Stay up-to-date with the latest trends and developments in paid media, including new features and platforms, to demonstrate your expertise and commitment to the field.
- Tip: Use data and analytics to tell a story and showcase your ability to analyze campaign performance and draw insights.
- Tip: Showcase your creative and strategic thinking skills, including your ability to develop and execute innovative paid media campaigns that drive business results.
- Tip: Be prepared to discuss your experience working with cross-functional teams and your ability to collaborate effectively with colleagues from different departments.
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