Senior Paid Search Specialist

About the Role

As part of the G2 team, the Senior Paid Search Specialist will be working closely with other marketing professionals to drive business growth. This role reports to the Marketing Director and is integral to the company's overall strategy to expand its digital footprint.

The digital marketing landscape is ever-evolving, with new technologies and platforms emerging regularly. Therefore, the Senior Paid Search Specialist must be adept at learning and adapting quickly, ensuring that G2 remains at the forefront of digital marketing innovation.

What You Will Do

• Develop and execute comprehensive paid search strategies across Google Ads and other relevant platforms.
• Conduct thorough keyword research and analysis to inform campaign targeting and optimization.
• Manage and optimize large-scale paid search campaigns to achieve maximum ROI.
• Collaborate with the content team to align ad copy with current marketing initiatives and brand messaging.
• Analyze campaign performance data to identify trends, opportunities, and challenges, presenting findings and recommendations to the marketing team.
• Stay updated on the latest paid search trends, algorithm updates, and best practices, applying this knowledge to continuously improve campaign performance.
• Work with the marketing analytics team to develop and maintain dashboards and reports that track key performance indicators (KPIs) for paid search campaigns.
• Participate in brainstorms and strategic planning sessions to contribute paid search expertise and ensure alignment with broader marketing objectives.

What We Are Looking For

• A minimum of 4 years of experience in paid search marketing, with a focus on Google Ads.
• Proven track record of successfully managing and optimizing large-scale paid search campaigns.
• Strong analytical skills, with the ability to interpret complex data sets and draw actionable insights.
• Excellent communication and collaboration skills, with experience working in cross-functional teams.
• Certification in Google Ads (Search, Display, etc.) is highly preferred.
• Experience with paid search automation tools and platforms is a plus.
• A strong understanding of digital marketing principles and how paid search fits into overall marketing strategies.

Nice to Have

• Experience with other paid media channels, such as Facebook Ads or LinkedIn Ads.
• Knowledge of SEO principles and how they intersect with paid search strategies.
• Familiarity with marketing automation platforms and CRM systems.

Benefits and Perks

• Competitive salary and benefits package.
• Opportunity to work with a leading brand in the digital marketing space.
• Flexible, remote work arrangements to support work-life balance.
• Professional development opportunities, including training and conference sponsorships.
• Access to the latest digital marketing tools and technologies.
• A dynamic, supportive team environment that encourages innovation and creativity.

• Develop a strong portfolio: Showcase your experience and success in paid search campaign management. Include specific metrics and outcomes where possible.
• Stay current with industry trends: Continuous learning is key in the digital marketing field. Follow industry leaders and stay updated on the latest developments in paid search.
• Highlight your analytical skills: The ability to analyze data and draw meaningful insights is crucial for this role. Be prepared to provide examples of how you've used data to inform campaign decisions.
• Prepare for common interview questions: Review typical interview questions for paid search specialist roles and practice your responses. Focus on demonstrating your expertise and experience.
• Consider certification: If you haven't already, consider obtaining Google Ads certification to demonstrate your expertise and commitment to the field.
• Be ready to discuss your experience with remote work tools: As this is a remote position, be prepared to talk about your experience with remote collaboration tools and how you manage your time effectively in a remote work environment.