Senior Paid Social & Influencer Manager
WFA Digital Insight
The role of paid social and influencer marketing has never been more crucial, with demand for specialists in these areas growing by over 25% in the last year alone. As the remote job market continues to evolve, professionals with expertise in digital marketing are in high demand. Headspace, a leader in mental wellness, is seeking a Senior Paid Social & Influencer Manager to drive their online presence forward. With the ability to work remotely, this role offers the flexibility that many professionals now expect. Before applying, candidates should be aware that they will need to have a strong portfolio showcasing their ability to deliver successful paid social campaigns and manage influencer partnerships effectively.
Job Description
About the Role
The Senior Paid Social & Influencer Manager will play a pivotal role in developing and executing Headspace's paid social media strategy, aiming to increase brand awareness, drive user engagement, and convert customers. This role is critical in ensuring that Headspace's online presence is aligned with its mission to improve the health and happiness of the world. Day-to-day activities will include managing and optimizing paid social campaigns across various platforms such as Facebook, Instagram, Twitter, and LinkedIn, as well as identifying and partnering with influencers who align with Headspace's values and target audience.The ideal candidate will have a deep understanding of paid social media advertising, including campaign setup, targeting, bidding, and optimization. They will also have experience with influencer marketing platforms and the ability to negotiate and manage influencer contracts. This role will report to the Director of Marketing and will work closely with the content, creative, and analytics teams to ensure cohesive messaging and maximize campaign performance.
What You Will Do
- Develop and execute comprehensive paid social media strategies that meet business objectives
- Manage and optimize paid social campaigns across multiple platforms to achieve maximum ROI
- Conduct market research and competitor analysis to identify trends and opportunities
- Collaborate with the content team to develop engaging ad creative and copy
- Identify, negotiate, and manage partnerships with influencers who can help promote Headspace's products
- Analyze campaign performance using metrics such as engagement, conversions, and ROI, and make data-driven decisions to optimize future campaigns
- Stay up-to-date with the latest paid social trends, platform updates, and best practices
- Manage the paid social budget, ensuring efficient use of resources and delivering against budget targets
- Work closely with the analytics team to develop and implement tracking and measurement plans for paid social campaigns
What We Are Looking For
- At least 5 years of experience in paid social media marketing, with a focus on Facebook, Instagram, and other relevant platforms
- Proven track record of managing successful paid social campaigns that have driven significant engagement and conversion
- Experience with influencer marketing platforms and the ability to manage influencer relationships
- Strong understanding of social media advertising platforms, including Facebook Ads Manager and Twitter Ads
- Ability to analyze campaign data and make informed decisions to optimize campaign performance
- Excellent communication and project management skills, with the ability to work effectively with cross-functional teams
- Strong creative vision and the ability to develop innovative and engaging ad creative
- Experience with social media analytics tools such as Hootsuite Insights or Sprout Social
- Bachelor's degree in Marketing, Communications, or a related field
Nice to Have
- Experience with email marketing and CRM systems
- Knowledge of SEO principles and how they impact social media marketing
- Familiarity with content management systems such as WordPress or Drupal
- Experience working in the health and wellness industry
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work remotely with a flexible schedule
- Access to Headspace's premium mental wellness products
- Professional development opportunities, including workshops and conferences
- Collaborative and dynamic work environment with a team of like-minded professionals
- Generous PTO policy and holiday schedule
- Health insurance and retirement plan options
- Remote work stipend to support your home office setup
How to Stand Out
- Develop a strong portfolio: Make sure your resume and any online profiles (like LinkedIn) showcase your experience and success in paid social media and influencer marketing.
- Stay updated on industry trends: Continuously educate yourself on the latest paid social platforms, trends, and best practices to stay competitive.
- Prepare to talk about data: Be ready to discuss how you've used data to inform your campaign decisions and optimize performance in previous roles.
- Highlight your creative side: Showcase your ability to develop innovative ad creative and negotiate influencer partnerships that drive engagement.
- Be ready for behavioral interviews: Prepare examples of how you've managed campaigns, worked with cross-functional teams, and overcome challenges in your previous roles.
- Negotiate your salary based on data: Research the market rate for your role and be prepared to negotiate your salary based on your experience and the value you can bring to Headspace.
- Ask about company culture: During the interview, ask questions about the company culture, remote work policies, and opportunities for growth and development to ensure this role is the right fit for you.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.