Senior Paid Social Manager
WFA Digital Insight
As demand for digital marketing specialists continues to soar, with a notable 25% increase in paid media roles over the past year, companies like Zeta Global are seeking talented professionals to lead their paid social strategies. With the rise of remote work, the ability to manage global campaigns from anywhere is more valuable than ever. Candidates looking to apply should be well-versed in the latest paid social trends and have a strong understanding of how to leverage data to drive campaign success. Zeta Global, a leader in the digital marketing space, offers a unique opportunity for professionals to grow their careers in a dynamic and supportive environment.
Job Description
About the Role
The Senior Paid Social Manager position at Zeta Global is a critical role that involves leading the development and execution of paid social media campaigns across various platforms. This role is integral to the company's marketing strategy, as it aims to increase brand awareness, drive website traffic, and generate leads. The Senior Paid Social Manager will work closely with the marketing team to ensure alignment with overall business objectives.The day-to-day responsibilities of this role will include managing and optimizing paid social campaigns, analyzing campaign performance data, and identifying areas for improvement. The ideal candidate will have a deep understanding of paid social media advertising, including platform-specific best practices and the ability to leverage data to inform campaign decisions.
As part of the marketing team, the Senior Paid Social Manager will report to a senior marketing leader and will be responsible for collaborating with cross-functional teams, including creative and analytics, to ensure seamless campaign execution.
What You Will Do
- Develop and execute comprehensive paid social media strategies across multiple platforms
- Manage and optimize paid social campaigns to achieve optimal ROI
- Analyze campaign performance data to identify trends and areas for improvement
- Collaborate with the creative team to develop compelling ad content
- Work closely with the analytics team to ensure accurate campaign tracking and measurement
- Stay up-to-date with the latest paid social trends and platform updates
- Manage and allocate budget across paid social campaigns
- Conduct A/B testing to optimize ad performance
- Develop and present campaign reports to senior marketing leaders
- Identify and mitigate potential campaign risks
What We Are Looking For
- 5+ years of experience in paid social media advertising
- Proven track record of success in managing and optimizing paid social campaigns
- Strong understanding of paid social media platforms, including Facebook, Twitter, and LinkedIn
- Experience with paid social media advertising tools, such as Ads Manager and Campaign Manager
- Strong data analysis skills, with the ability to leverage data to inform campaign decisions
- Excellent communication and collaboration skills
- Experience working in a fast-paced, dynamic environment
- Strong project management skills, with the ability to prioritize multiple campaigns simultaneously
- Bachelor's degree in Marketing, Advertising, or a related field
Nice to Have
- Experience with paid social media automation tools, such as Hootsuite or Sprout Social
- Knowledge of SEO principles and how they impact paid social campaigns
- Experience with video production and editing
- Certification in paid social media advertising, such as Facebook Blueprint
- Experience working in the tech or digital marketing industry
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a leading digital marketing company
- Collaborative and dynamic work environment
- Professional development opportunities, including training and certification programs
- Flexible work arrangements, including remote work options
- Access to the latest paid social media advertising tools and technologies
- Recognition and reward programs for outstanding performance
- Comprehensive health and wellness benefits, including medical, dental, and vision insurance
How to Stand Out
- Develop a strong understanding of paid social media platforms, including their strengths, weaknesses, and best practices.
- Build a portfolio of successful campaigns to demonstrate your expertise and experience to potential employers.
- Stay up-to-date with the latest paid social trends and platform updates, including new features and algorithm changes.
- Be prepared to discuss your campaign optimization strategies and how you leverage data to inform campaign decisions.
- Highlight your ability to work collaboratively with cross-functional teams, including creative and analytics.
- Research the company's paid social media presence and be prepared to discuss how you can contribute to its growth and success.
- Prepare examples of your data analysis skills, including how you've used data to optimize campaign performance in previous roles.
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