(Senior) Paid Social Media Manager (all genders)

## About the Role As a Paid Social Media Manager at mammaly, you will play a crucial role in developing and executing paid social media campaigns that drive business growth. Your day-to-day tasks will involve managing and optimizing campaigns across various social media platforms, including Facebook, Instagram, Twitter, and LinkedIn. You will work closely with the marketing team to align campaign goals with the company's overall marketing strategy and ensure seamless execution. The paid social media team at mammaly is a dynamic and fast-paced environment where creativity and data-driven decision-making come together. You will have the opportunity to work with a talented team of professionals who are passionate about delivering high-quality results. As a key member of the team, you will report directly to the Head of Marketing and contribute to the development of the company's paid social media strategy. mammaly is committed to innovation and excellence in the digital marketing space. With a strong focus on remote work, the company offers a unique opportunity for professionals to work flexibly and independently while being part of a global team.

## What You Will Do - Develop and execute comprehensive paid social media campaigns that meet business objectives - Conduct market research and analyze campaign performance to inform future strategies - Manage and optimize campaign budgets to ensure maximum ROI - Collaborate with the marketing team to align campaign goals with overall marketing strategy - Create and curate high-quality ad content, including images, videos, and copy - Monitor and report on campaign performance, providing actionable insights and recommendations - Stay up-to-date with the latest trends and technologies in paid social media - Develop and maintain relationships with key stakeholders, including external partners and vendors - Manage and coordinate with internal teams, including creative and product teams - Analyze and report on campaign metrics, including reach, engagement, and conversion rates

## What We Are Looking For - 3+ years of experience in paid social media marketing, with a focus on campaign management and optimization - Strong understanding of social media platforms, including Facebook, Instagram, Twitter, and LinkedIn - Experience with social media advertising tools, including Facebook Ads Manager and Twitter Ads - Strong analytical and problem-solving skills, with the ability to interpret campaign data and inform future strategies - Excellent communication and project management skills, with the ability to work independently and collaboratively - Strong attention to detail and ability to manage multiple campaigns simultaneously - Experience with marketing automation tools and CRMs - Bachelor's degree in Marketing, Communications, or related field

## Nice to Have - Experience with Google Analytics and other web analytics tools - Knowledge of SEO principles and how they impact paid social media campaigns - Experience with video production and editing software - Certification in paid social media marketing, such as Facebook Blueprint or Twitter Flight School

## Benefits and Perks - Competitive salary and benefits package - Flexible remote work arrangements, with the option to work from anywhere - Professional development opportunities, including training and conference attendance - Access to the latest tools and technologies in paid social media marketing - Collaborative and dynamic work environment, with a team of talented professionals - Recognition and rewards for outstanding performance, including bonuses and promotions - Comprehensive health and wellness program, including mental health support - Generous PTO and holiday policy, with the option to take time off when needed

- Develop a strong portfolio: Create a portfolio that showcases your experience and success in paid social media marketing, including campaign examples and metrics.

• Stay up-to-date with industry trends: Stay current with the latest developments in paid social media, including new platforms, tools, and technologies.
• Highlight your analytical skills: Emphasize your ability to analyze campaign data and inform future strategies, including experience with tools like Google Analytics.
• Be prepared to talk about your experience with remote work: Highlight your experience working remotely and independently, including your ability to manage multiple campaigns and priorities.
• Showcase your creativity: Share examples of creative and innovative campaigns you've developed and executed, including ad content and targeting strategies.
• Be ready to discuss your experience with marketing automation tools: Highlight your experience with tools like Marketo or Pardot, and how you've used them to automate and optimize campaigns.
• Prepare to talk about your experience with team collaboration: Emphasize your ability to work collaboratively with cross-functional teams, including creative, product, and sales teams.