(Senior) Paid Social Media Manager (all genders)

mammalymammaly·Remote(Germany)
Marketing

WFA Digital Insight

The demand for paid media specialists has surged in recent years, with a 25% growth in 2023 alone. As companies prioritize digital marketing, experienced paid social media managers are in high demand. mammaly, a leading pet supplement startup, is seeking a skilled professional to drive their acquisition team's growth. With a strong focus on innovative solutions and social responsibility, this role offers a unique chance to make a meaningful impact in the industry.

Job Description

About the Role

mammaly is a premium pet supplement startup based in Germany, dedicated to improving the health and well-being of dogs. As a senior paid social media manager, you will play a key role in scaling the company's Meta campaigns and driving profitable customer acquisition.

Responsibilities

  • Scale Meta campaigns with a focus on profit-driven customer acquisition
  • Analyze the entire sales funnel to identify optimization opportunities
  • Develop and optimize scalable direct-response funnels with a focus on long-form formats like VSLs
  • Strategically enhance the company's creative strategy beyond static and UGC content

About the Company

mammaly aims to make over 1 million dogs healthier and happier every day. With a strong vision for 2028, the company is committed to building the best dog supplement portfolio, achieving clear market leadership in Europe, and maintaining high social and ecological standards as a certified B Corp.

How to Stand Out

  • Familiarize yourself with Meta's advertising platform and stay up-to-date with the latest features and best practices.
  • Develop a strong understanding of direct-response marketing and sales funnels to optimize campaign performance.
  • Showcase your creative strategy skills, including experience with static, UGC, and long-form content like VSLs.
  • Prepare examples of successful campaigns you've managed in the past, highlighting your ability to drive profit-driven customer acquisition.
  • Be ready to discuss your approach to analyzing and optimizing sales funnels, including your favorite tools and methodologies.

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