(Senior) Paid Social Media Manager (all genders)
Marketing
WFA Digital Insight
The demand for skilled paid media specialists continues to rise, with a 25% growth in job postings over the past year. As companies shift their focus towards digital marketing, professionals with expertise in paid social media are in high demand. mammaly, a leading pet supplement startup, is seeking a Senior Paid Social Media Manager to drive their customer acquisition efforts. With a strong focus on innovation and social responsibility, this role offers a unique opportunity for candidates to make a meaningful impact in the industry.
Job Description
About the Role
mammaly is seeking a Senior Paid Social Media Manager to join their Acquisition Team. The company's mission is to develop premium supplements for dogs, enabling them to live a long and healthy life. As a Senior Paid Social Media Manager, you will play a key role in driving scalable customer acquisition through paid social media campaigns.Responsibilities
- Scale Meta campaigns with a focus on profitable customer acquisition
- Analyze the entire funnel, from ad click to checkout, and identify optimization opportunities
- Develop and optimize direct-response funnels with a focus on long-form formats
- Strategically develop the company's creative strategy beyond static and UGC
How to Stand Out
- Develop a strong understanding of paid social media platforms, including Meta and Google Ads, to increase your chances of success in this role.
- Create a portfolio that showcases your experience in managing and optimizing paid social media campaigns.
- Be prepared to discuss your approach to scaling campaigns and driving customer acquisition during the interview process.
- Highlight your analytical skills, including your ability to identify optimization opportunities and measure campaign success.
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