Senior Paid Social Strategist (Remote Canada)
WFA Digital Insight
The demand for paid media specialists, particularly those skilled in LinkedIn Ads and Google Analytics, has seen significant growth in recent years, with a notable 25% increase in job postings for such roles in the last year alone. Directive, a company at the forefront of digital marketing, is seeking a Senior Paid Social Strategist to join their team. This role stands out due to its focus on innovation and customer generation, a unique approach that sets Directive apart. Candidates should be prepared to demonstrate their expertise in paid social advertising, their ability to analyze campaign performance data, and their skill in creating high-performing strategies for B2B businesses. With the right blend of technical skills and strategic thinking, this role offers a compelling opportunity for career growth in the remote job market.
Job Description
About the Role
The Senior Paid Social Strategist position at Directive is a pivotal role that involves overseeing and leading a collection of social media accounts, with a primary focus on LinkedIn Ads. As a key member of the social media team, this strategist will work closely with mid-market and enterprise clients to develop and execute paid media campaigns that drive results. This role reports to the Associate Director and is crucial for communicating campaign performance, creating custom strategies, and ensuring the alignment of tasks and improvements with vendors and operational partners.As part of Directive's evolving team, the successful candidate will be part of a culture that values innovation and the 'best idea wins' approach. The company has experienced significant growth and stays true to its principles, making it an exciting time to join. The role involves working with a variety of tools and platforms, including LinkedIn Campaign Manager, Google Analytics, GA4, and Excel, to analyze campaign performance and make data-driven decisions.
What You Will Do
- Oversee and manage a portfolio of social media accounts, focusing on LinkedIn Ads for B2B businesses.
- Develop and execute paid media strategies that drive cross-sells, upsells, and referrals through client relationships and professional networks.
- Communicate campaign results and performance to clients, ensuring that all stakeholders are aligned on goals and outcomes.
- Collaborate with the Associate Director to ensure internal and client goals are met, and contribute to the growth and development of the social media team.
- Utilize Google Analytics, GA4, and Excel to analyze campaign data, making informed decisions to optimize campaign performance and maximize ROI.
- Work closely with vendors and operational partners to ensure tasks are aligned, and improvements are continuously implemented.
- Build, maintain, and optimize budgets for paid media campaigns, ensuring fiscal responsibility and campaign efficiency.
- Provide fractional support for internal marketing initiatives, helping to promote the agency's services and offerings.
- Drive the development of high-performing LinkedIn strategies tailored to B2B businesses, leveraging the latest ad units and targeting options.
- Deeply understand client positioning, unique value propositions, and lead routing within the CRM to ensure accurate and effective campaign execution.
What We Are Looking For
- 4+ years of experience working in a performance or digital marketing agency, with hands-on experience in B2B paid social advertising, particularly on LinkedIn.
- Deep expertise in paid social advertising campaigns, including but not limited to LinkedIn Ads, conversation ads, document ads, and CTV.
- Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and similar technologies.
- Ability to delegate tasks to junior team members and ensure joint success, fostering a collaborative team environment.
- Strong understanding of paid media principles, including keyword research, ad copywriting, bid management, and campaign optimization.
- Experience with audience segmentation, including tier, job title, and other relevant targeting options.
- Proven success in managing mid-market or enterprise accounts, with measurable results in campaign performance and client satisfaction.
- Ability to translate and articulate complex strategy into actionable insights, using data to tell compelling stories.
Nice to Have
- Experience with Programmatic campaigns and understanding the value they bring to a holistic marketing strategy.
- Familiarity with customer generation methodologies, focusing on SQLs and customers over traditional metrics.
- Knowledge of OCT and how to drive results and measure success through this framework.
- Certification in LinkedIn Ads or Google Analytics, demonstrating a commitment to professional development and industry excellence.
Benefits and Perks
- Competitive compensation package, reflecting the candidate's experience and the market rate for similar positions.
- Opportunity to work with a fast-growing specialty agency that is pushing the boundaries of digital marketing.
- Collaborative and dynamic work environment that values innovation and creativity.
- Professional development opportunities, including training and certifications to enhance your skill set.
- Flexible remote work arrangements, allowing you to manage your work-life balance effectively.
- Access to the latest tools and technologies in digital marketing, ensuring you stay at the forefront of industry trends.
How to Stand Out
- When applying, ensure your resume and cover letter highlight specific examples of paid social advertising campaigns you've managed, especially on LinkedIn.
- Prepare to discuss your experience with Google Analytics and GA4, including how you've used these tools to analyze and optimize campaign performance.
- Showcase your understanding of audience segmentation and how you've applied this in previous roles to drive campaign success.
- Be ready to walk through your process for developing and executing paid media strategies, including how you measure success and optimize for better results.
- Consider including a portfolio or case studies that demonstrate your ability to create high-performing LinkedIn strategies for B2B businesses.
- During the interview, ask questions about Directive's approach to customer generation and how this role contributes to that strategy, demonstrating your interest in the company's unique methodologies.
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