Senior Paid Social Strategist (Remote US)
WFA Digital Insight
As the demand for paid media specialists continues to soar, with a 25% increase in job openings over the past year, Directive is seeking a seasoned Senior Paid Social Strategist to drive innovative social media advertising campaigns. With expertise in LinkedIn Ads and Google Analytics, this role is ideal for those who thrive in fast-paced environments and are passionate about delivering data-driven results. According to recent industry trends, companies are shifting their focus towards customer generation, making this a unique opportunity to be part of a forward-thinking team. Before applying, candidates should be prepared to showcase their ability to build and execute custom strategies, optimize budgets, and drive cross-sells and upsells.
Job Description
About the Role
The Senior Paid Social Strategist role at Directive is a unique opportunity to join a fast-growing specialty agency that is pushing the boundaries of social media advertising. As a key member of the social media team, you will be responsible for overseeing a collection of social media accounts, serving as direct support to client contacts, and building strategies for clients each quarter. You will work closely with the Associate Director to ensure internal and client goals are being achieved, and have the ability to create, maintain, and optimize budgets for paid media campaigns.The ideal candidate will have a deep understanding of client positioning and unique value propositions, and be able to confirm lead routing is accurate within a CRM. You will also be responsible for personal productivity and utilization, and will work directly with the Associate Director to ensure internal and client goals are being achieved.
The role is part of a dynamic team that is focused on delivering innovative strategies to clients, and you will have the opportunity to work with a range of tools and platforms, including LinkedIn Campaign Manager, Zoominfo, 6Sense, and more.
What You Will Do
- Oversee and lead a collection of social media accounts, including LinkedIn, Meta, and more
- Serve as direct support to client contacts, providing regular updates and insights on campaign performance
- Build strategies for clients each quarter, including custom strategies and paid media deliverables
- Create, maintain, and optimize budgets for paid media campaigns, ensuring maximum ROI
- Provide fractional support for internal marketing, supporting the growth of a boutique agency within Directive
- Deeply understand client positioning and unique value propositions, and confirm lead routing is accurate within a CRM
- Work directly with the Associate Director to ensure internal and client goals are being achieved
- Understand the value of Programmatic campaigns, and drive cross-sells, upsells, and referrals via client relationships and professional network
- Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI
- Work with a range of tools and platforms, including LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
What We Are Looking For
- 4+ years of experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients
- Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
- Understanding of different Ad Units within the LinkedIn Platform, such as conversation ads, document ads, CTV, and more
- Proficiency in using advertising platforms and tools, such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
- Ability to delegate to junior team members to ensure joint success
- Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
- Ability to drive results and measure via OCT
- Experience with audience segmentation by tier, job title, etc.
- Proven and measurable success with mid-market or enterprise accounts
- Ability to translate and articulate strategy and tell stories with data
Nice to Have
- Experience with Programmatic campaigns and understanding of the value of Programmatic
- Ability to drive cross-sells, upsells, and referrals via client relationships and professional network
- Experience with customer generation and understanding of the importance of SQLs and customers
- Ability to work with a range of tools and platforms, including LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a range of tools and platforms, including LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Flexible working hours and remote work options
- Access to a range of training and development programs
- Recognition and rewards for outstanding performance
- Opportunity to work with a range of clients, including mid-market and enterprise accounts
How to Stand Out
- Tip: Make sure to highlight your experience with LinkedIn Ads and Google Analytics in your application, as these are key skills required for the role.
- Tip: Use specific examples to demonstrate your ability to build and execute custom strategies, optimize budgets, and drive cross-sells and upsells.
- Tip: Showcase your understanding of client positioning and unique value propositions, and be prepared to discuss how you would confirm lead routing is accurate within a CRM.
- Tip: Emphasize your ability to work with a range of tools and platforms, including LinkedIn Campaign Manager, Zoominfo, 6Sense, and more.
- Tip: Be prepared to discuss your experience with audience segmentation and how you would approach this task in the role.
- Tip: Highlight your ability to translate and articulate strategy and tell stories with data, and be prepared to provide examples of how you have done this in the past.
- Tip: Research the company culture and values, and be prepared to discuss how you would contribute to and thrive in this environment.
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