(Senior) Performance Marketing Manager - Paid Social (all genders)

mammalymammaly·Remote(Germany)
Marketing

WFA Digital Insight

Demand for paid media specialists has surged in recent years, with a 25% increase in job postings in 2025 alone. As a performance marketing manager, you'll be at the forefront of driving growth through paid social channels. mammaly stands out for its commitment to innovation and customer-centric approach, making this a compelling role for those who want to make a real impact. Before applying, consider highlighting your experience with Meta ads, funnel optimization, and data-driven decision making.

Job Description

About the Role

mammaly is seeking a (Senior) Performance Marketing Manager to join its Acquisition Team, focusing on scalable and profitable customer acquisition through paid social channels.

Responsibilities

  • Scale Meta campaigns with a focus on profitable customer acquisition
  • Analyze and optimize the entire funnel, from ad click to checkout
  • Develop and optimize direct-response funnels, including long-form formats like VSLs
  • Strategically develop the company's creative strategy, beyond static and UGC

About the Company

mammaly is a leading pet supplement startup in Germany, founded in 2020. The company's mission is to enable healthy and happy dogs through premium supplements, with a strong focus on social and ecological responsibility.

How to Stand Out

  • Be prepared to showcase your experience with Meta ads and paid social campaigns, highlighting specific metrics and results.
  • Emphasize your analytical skills, including the ability to identify optimization opportunities and implement data-driven solutions.
  • Develop a strong portfolio that demonstrates your expertise in performance marketing, including case studies and campaign results.
  • During the interview process, be prepared to discuss your approach to funnel optimization and how you stay up-to-date with the latest trends in paid social marketing.
  • When negotiating salary, consider highlighting your unique skills and experience, as well as industry benchmarks for performance marketing managers.

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