(Senior) Performance Marketing Manager - Paid Social (all genders)

mammalymammaly·Remote(Germany)
Marketing

WFA Digital Insight

As demand for paid media specialists continues to surge, with a notable 25% growth in 2025, professionals with expertise in paid social are in high demand. mammaly's commitment to innovation and customer-centric approach makes this role particularly attractive. With the shift towards remote work, candidates need to possess not only deep digital skills but also the ability to collaborate effectively in a distributed team environment. Before applying, it's crucial for candidates to understand the current market landscape and how their skills can drive business growth in a rapidly evolving digital ecosystem.

Job Description

About the Role

The Performance Marketing Manager role at mammaly is a pivotal position that focuses on driving business growth through paid social media campaigns. This involves a deep understanding of digital marketing principles, the ability to analyze campaign performance, and the capability to optimize strategies for better return on investment (ROI). The role is integral to mammaly's marketing strategy, necessitating close collaboration with cross-functional teams to align marketing efforts with business objectives.

Day-to-day, the Performance Marketing Manager will be responsible for managing and optimizing paid social campaigns across various platforms, including but not limited to Facebook, Instagram, and LinkedIn. This requires staying updated with the latest trends and algorithm changes in social media marketing to ensure campaign effectiveness. The ideal candidate will have a strong analytical mindset, combined with creative thinking to develop engaging ad content that resonates with the target audience.

Given the remote nature of this role, mammaly is looking for a self-motivated individual who can work independently and contribute to a distributed team. The company values innovation, transparency, and teamwork, providing a supportive environment for professional growth and development.

What You Will Do

  • Develop, execute, and manage paid social media campaigns to achieve business objectives
  • Conduct market research and analyze campaign performance to identify areas for improvement
  • Collaborate with the creative team to design compelling ad content
  • Optimize campaign targeting, ad creatives, and bidding strategies for better performance
  • Manage and report on campaign budgets, ensuring ROI positivity
  • Stay updated with the latest social media trends and platform changes
  • Analyze competitor activity and adjust strategies accordingly
  • Work closely with the sales team to align marketing efforts with sales goals
  • Participate in brainstorming sessions to develop new marketing initiatives
  • Monitor and report on key performance indicators (KPIs) such as click-through rates, conversion rates, and cost per acquisition

What We Are Looking For

  • At least 3 years of experience in paid social media marketing or a related field
  • Proven track record of successfully managing and optimizing paid social campaigns
  • Strong understanding of social media platforms, including their algorithms and advertising capabilities
  • Experience with campaign management tools and software
  • Analytical mindset with the ability to interpret campaign data and make data-driven decisions
  • Excellent communication and collaboration skills
  • Ability to work in a fast-paced environment and meet deadlines
  • Strong creative thinking and problem-solving skills
  • Experience with team collaboration and project management tools
  • Certification in Facebook Ads or Google Ads is a plus

Nice to Have

  • Experience with influencer marketing and sponsored content
  • Knowledge of SEO principles and how they intersect with paid social
  • Familiarity with marketing automation tools
  • Experience with A/B testing and multivariate testing
  • Knowledge of graphic design principles and video editing

Benefits and Perks

  • Competitive salary
  • Opportunity to work with a dynamic and innovative company
  • Remote work stipend to support your home office setup
  • Comprehensive health insurance package
  • Generous paid time off policy
  • Professional development fund to support ongoing education and certifications
  • Access to the latest digital marketing tools and software
  • Collaborative and supportive remote team environment
  • Flexible working hours to accommodate different time zones and schedules

How to Stand Out

  • Highlight your analytical skills: Make sure your resume and cover letter emphasize your ability to analyze campaign data and make data-driven decisions.
  • Stay updated with industry trends: Demonstrate your knowledge of the latest social media platform changes and trends to show your commitment to professional development.
  • Prepare case studies: Come prepared with examples of successful campaigns you've managed, including the challenges, strategies, and outcomes.
  • Emphasize teamwork and communication skills: Given the remote nature of the role, highlight your experience with team collaboration tools and your ability to communicate effectively in a distributed team.
  • Be ready to discuss campaign optimization: Think about how you would optimize a campaign that's not performing well, including specific strategies for improving targeting, ad creatives, and bidding.
  • Show your creative side: While analytical skills are crucial, also be prepared to discuss how you come up with creative ad content ideas that resonate with target audiences.
  • Ask about challenges and opportunities: In the interview, ask about the biggest challenges facing the marketing team and how you can contribute to solving them, demonstrating your proactive approach to problem-solving.

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