(Senior) Performance Marketing Manager - Paid Social (all genders)

About the Role

As a key member of the marketing team, the Senior Performance Marketing Manager will work closely with cross-functional teams, including creative, product, and analytics, to ensure alignment and maximize campaign impact. The role requires a high level of autonomy, with the candidate expected to lead from the front, making strategic decisions based on data analysis and market trends.

Day-to-day responsibilities will include campaign planning, budget allocation, ad creation, launching campaigns, monitoring performance, and making data-driven decisions to optimize results. The role is perfect for someone who is passionate about digital marketing, has a strong analytical mind, and is always looking for ways to innovate and improve campaign performance.

What You Will Do

• Develop and execute comprehensive paid social media strategies across multiple platforms to achieve business objectives.
• Conduct market research and analyze competitors to identify trends and opportunities.
• Manage and allocate budgets for social media campaigns, ensuring efficient spend and maximizing ROI.
• Collaborate with the creative team to design and develop compelling ad content that resonates with the target audience.
• Set up, launch, and manage social media campaigns, including ad targeting, bidding, and ad rotations.
• Monitor campaign performance, analyzing metrics such as CPC, CTR, conversion rates, and ROI to inform optimization decisions.
• Utilize data and insights to continuously refine and improve campaign strategies.
• Stay up-to-date with the latest social media trends, algorithm changes, and best practices, applying this knowledge to campaign planning.
• Lead A/B testing and experimentation to identify top-performing ad elements and strategies.
• Manage and report on campaign results to stakeholders, providing actionable recommendations for future campaigns.

What We Are Looking For

• A minimum of 4 years of experience in digital marketing, with a focus on paid social media advertising.
• Proven track record of successfully managing and optimizing social media campaigns that drive significant ROI.
• Strong analytical and problem-solving skills, with the ability to interpret complex data sets and make informed decisions.
• Experience with social media advertising platforms, particularly Facebook and Instagram.
• Knowledge of ad serving and tracking technologies.
• Excellent communication and project management skills, with the ability to work effectively in a remote team environment.
• Strong understanding of the digital marketing landscape and emerging trends.
• Experience with campaign planning tools and software.
• Certification in Google Analytics or Facebook Blueprint is a plus.

Nice to Have

• Experience with influencer marketing and sponsored content.
• Knowledge of SEO principles and how they intersect with social media marketing.
• Familiarity with marketing automation platforms.
• Experience with A/B testing and multivariate testing methodologies.
• Basic coding skills, such as HTML, CSS, and JavaScript.

Benefits and Perks

• Competitive salary package.
• Opportunity to work remotely with a dynamic and growing company.
• Comprehensive health insurance package.
• Generous paid time off policy, including vacation days, sick leave, and holidays.
• Professional development fund to support ongoing education and certifications.
• Access to the latest digital marketing tools and technologies.
• Quarterly team-building activities and virtual events.
• Flexible working hours to accommodate different time zones and work styles.
• Annual performance-based bonuses.

• Highlight Your Portfolio: Ensure your portfolio showcases a variety of successful paid social campaigns, including strategy, execution, and results. Tailor your portfolio to the job description, focusing on campaigns that demonstrate your ability to drive engagement and conversion.
• Stay Updated on Industry Trends: Follow industry leaders, blogs, and social media platforms to stay informed about the latest trends and best practices in paid social media advertising. This knowledge will help you stand out in interviews and contribute to the company's marketing strategy.
• Prepare to Talk About Data: Be ready to discuss how you analyze campaign data, what metrics you use to measure success, and how you use insights to optimize campaign performance. Practice explaining complex data concepts in simple terms.
• Emphasize Your Analytical Skills: Showcase your ability to interpret data, identify trends, and make data-driven decisions. Highlight any experience with data analysis tools and how you've used them to improve campaign outcomes.
• Ask About Remote Work Culture: In interviews, ask about the company's approach to remote work, including communication tools, team meetings, and expectations for remote employees. This demonstrates your interest in the company culture and your willingness to adapt to a remote work environment.
• Discuss Your Experience with Team Collaboration: Highlight any experience you have working in remote teams, including how you communicate, collaborate, and manage projects with distributed team members. Emphasize your ability to build strong relationships in a virtual setting.
• Be Ready to Discuss Campaign Strategy: Come prepared to discuss how you would approach a hypothetical campaign, including how you would set objectives, select targeting options, and measure success. This shows your ability to think critically and strategically about paid social media campaigns.