Senior Performance Marketing Manager - Paid Social
WFA Digital Insight
As demand for digital marketing specialists continues to surge, with a notable 25% increase in paid social media advertising spend in the last year, standout professionals are in high demand. Samsara, a leader in its field, is now seeking a Senior Performance Marketing Manager to lead its paid social strategy. This role is particularly compelling given the current remote job market, where candidates with expertise in paid media and digital skills are highly sought after. With the global shift towards online marketing, having a solid understanding of performance marketing is crucial. Before applying, candidates should be prepared to showcase their experience in managing large-scale campaigns, analyzing data, and driving results-oriented strategies.
Job Description
About the Role
The Senior Performance Marketing Manager role at Samsara is a pivotal position that requires a deep understanding of paid social media marketing, a keen eye for data analysis, and the ability to drive campaigns that meet business objectives. Day-to-day, this role entails managing and optimizing paid social media campaigns across various platforms, including Facebook, Instagram, and LinkedIn, to ensure maximum ROI. The successful candidate will be part of a dynamic team that values innovation and teamwork, reporting to a senior marketing leader.As a key member of the marketing team, the Senior Performance Marketing Manager will play a critical role in developing and executing the company's paid social media strategy. This involves collaborating with cross-functional teams, including creative, product, and sales, to ensure alignment and maximize the impact of marketing campaigns. The role also requires staying up-to-date with the latest trends and technologies in paid social media, applying this knowledge to continuously improve campaign performance.
Given the remote nature of this position, the ideal candidate must be self-motivated, disciplined, and have excellent communication skills to effectively work with a distributed team.
What You Will Do
- Develop and execute comprehensive paid social media strategies that align with business objectives
- Manage and optimize campaigns across multiple social media platforms to achieve maximum ROI
- Conduct thorough data analysis to inform campaign decisions and measure success
- Collaborate with the creative team to design and implement high-performing ad creatives
- Work closely with the sales team to ensure marketing efforts are aligned with sales strategies
- Stay updated on the latest paid social media trends, technologies, and best practices
- Manage and allocate budget across campaigns to meet business goals
- Lead A/B testing and experimentation to continuously improve campaign performance
- Provide regular campaign performance reports and insights to stakeholders
- Identify and mitigate risks associated with paid social media campaigns
- Foster a culture of innovation and experimentation within the marketing team
What We Are Looking For
- 5+ years of experience in paid social media marketing, preferably in a leadership role
- Proven track record of successfully managing and optimizing large-scale paid social media campaigns
- Strong understanding of paid social media platforms, including Facebook, Instagram, and LinkedIn
- Excellent data analysis and interpretation skills, with the ability to inform campaign decisions with data
- Experience with marketing automation tools and technologies
- Strong collaboration and communication skills, with the ability to work effectively with cross-functional teams
- Bachelor's degree in Marketing, Communications, or a related field
- Experience in managing and leading a team, with a focus on mentorship and development
- Understanding of the current digital marketing landscape and trends
Nice to Have
- Experience with Google Analytics and other analytics tools
- Knowledge of SEO principles and how they intersect with paid social media
- Certification in Facebook or Instagram marketing
- Experience with content management systems
- Familiarity with agile marketing methodologies
Benefits and Perks
- Competitive salary package
- Comprehensive health, dental, and vision insurance
- Generous PTO policy, including vacation days, sick leave, and holidays
- Remote work stipend to support home office setup
- Professional development budget for ongoing education and training
- Access to the latest marketing tools and technologies
- Opportunity to work with a dynamic and innovative team
- Equity options as part of the compensation package
- Flexible working hours to accommodate different time zones and schedules
How to Stand Out
- Tip: Ensure your portfolio showcases specific examples of paid social media campaigns you've managed, including metrics on performance and ROI.
- Be prepared to discuss your strategy for optimizing campaign budget allocation and how you stay updated on the latest paid social media trends.
- Highlight any experience you have with team leadership and mentorship, as this role involves managing and developing a team.
- Show a strong understanding of data analysis and how you apply data insights to inform campaign decisions.
- Practice discussing your experience with marketing automation tools and technologies, and how you see them evolving in the future.
- Be ready to negotiate your salary based on your experience and the current market rates for senior performance marketing managers.
- Consider creating a personalized website or blog to showcase your expertise and thought leadership in paid social media marketing.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.