Senior Performance Marketing Specialist

## About the Role The Senior Performance Marketing Specialist role at Ciklum is a unique opportunity for digital marketing professionals to drive business growth through data-driven strategies. As a key member of the marketing team, you will be responsible for developing and executing performance marketing campaigns that deliver exceptional results. With the rise of remote work, this role offers the flexibility to work from anywhere, leveraging digital skills to connect with a global audience.

The day-to-day responsibilities of this role will involve analyzing campaign performance, identifying areas for improvement, and collaborating with cross-functional teams to optimize marketing strategies. You will work closely with the marketing leadership to align performance marketing efforts with overall business objectives. As a senior specialist, you will also mentor junior team members and contribute to the development of best practices in performance marketing.

Ciklum is a company that values innovation and experimentation, providing a dynamic environment for professionals to grow and develop their skills. With a strong focus on digital transformation, the company is committed to staying ahead of the curve in the ever-evolving marketing landscape.

## What You Will Do - Develop and execute multi-channel performance marketing campaigns across social media, search, and display advertising - Analyze campaign performance using data and analytics tools, providing actionable insights to optimize marketing strategies - Collaborate with cross-functional teams, including creative, product, and sales, to align marketing efforts with business objectives - Manage and optimize campaign budgets to ensure maximum ROI - Stay up-to-date with industry trends and emerging technologies in performance marketing - Mentor junior team members and contribute to the development of best practices in performance marketing - Conduct A/B testing and experimentation to improve campaign performance - Work closely with the marketing leadership to align performance marketing efforts with overall business objectives - Develop and maintain relationships with key stakeholders, including vendors and partners - Identify and mitigate risks associated with performance marketing campaigns

## What We Are Looking For - 5+ years of experience in performance marketing, with a focus on digital channels - Proven track record of developing and executing successful performance marketing campaigns - Strong understanding of data and analytics, with experience using tools like Google Analytics and Excel - Excellent communication and collaboration skills, with the ability to work with cross-functional teams - Strong problem-solving skills, with the ability to analyze complex data and provide actionable insights - Experience with campaign management tools, such as Google Ads and Facebook Ads Manager - Strong understanding of marketing metrics, including ROI, CPC, and conversion rate - Experience with A/B testing and experimentation - Strong attention to detail, with the ability to manage multiple campaigns simultaneously

## Nice to Have - Experience with machine learning and AI-powered marketing tools - Certification in Google Analytics or other performance marketing tools - Experience with agile marketing methodologies - Strong understanding of programming languages, such as Python or JavaScript - Experience with data visualization tools, such as Tableau or Power BI

## Benefits and Perks - Competitive salary and benefits package - Opportunity to work with a dynamic and innovative company - Flexible remote work arrangements, with the ability to work from anywhere - Professional development opportunities, including training and certification programs - Access to cutting-edge marketing tools and technologies - Collaborative and supportive work environment - Recognition and rewards for outstanding performance - Comprehensive health and wellness program - Generous PTO and holiday package

- Tip: Develop a strong understanding of data and analytics, including tools like Google Analytics and Excel, to succeed in this role.

• Tip: Create a portfolio that showcases your experience with performance marketing campaigns, including examples of successful campaigns and metrics.
• Tip: Stay up-to-date with industry trends and emerging technologies in performance marketing, including machine learning and AI-powered marketing tools.
• Tip: Highlight your experience with campaign management tools, such as Google Ads and Facebook Ads Manager, and your ability to optimize campaign performance.
• Tip: Prepare to discuss your approach to A/B testing and experimentation, and how you measure the success of performance marketing campaigns.
• Tip: Be prepared to negotiate your salary based on your experience and qualifications, and to discuss your expectations for professional development and growth.
• Tip: Research the company culture and values, and be prepared to discuss how you can contribute to and thrive in a remote work environment.