Senior Performance Paid Media

About the Role

The role is part of a dynamic team that values innovation, creativity, and data-driven decision-making. Collaborating closely with cross-functional teams, including content, creative, and analytics, will be essential to succeed in this position. The candidate will report to a senior marketing leader and will be responsible for mentoring junior team members, sharing knowledge, and contributing to the overall growth of the department.

Given the remote nature of this role, the successful candidate will need to be highly self-motivated, disciplined, and able to work effectively in a distributed team environment. Strong communication and project management skills are vital, as the role involves managing multiple campaigns simultaneously and ensuring all stakeholders are informed and aligned with campaign progress.

What You Will Do

• Develop and execute comprehensive paid media strategies across Search, Social, Display, and Video platforms to meet business objectives.
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Manage and optimize campaigns to ensure maximum ROI, including budget allocation, bid management, and ad targeting.
• Collaborate with the content team to develop compelling ad creatives and landing pages that drive conversions.
• Analyze campaign performance using data and analytics tools, providing insights and recommendations for improvement.
• Stay up-to-date with the latest platform updates, features, and best practices in paid media.
• Lead A/B testing and experimentation to continually improve campaign efficiency and effectiveness.
• Work closely with the sales team to align paid media strategies with sales objectives and ensure seamless handoff of leads.

What We Are Looking For

• A minimum of 5 years of experience in paid media, with a focus on performance marketing.
• Proven track record of successfully managing and optimizing large-scale digital campaigns.
• Strong understanding of paid media platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
• Experience with ad tech and mar tech tools, including ad servers, DSPs, and CRM systems.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data sets.
• Strong communication and project management skills, with experience in leading cross-functional teams.
• Ability to work in a fast-paced environment and prioritize multiple tasks and projects.
• Proficiency in Spanish is a plus, given the role's location in Colombia.

Nice to Have

• Experience with machine learning and AI applications in paid media.
• Knowledge of programming languages such as Python or R.
• Certification in Google Ads or other paid media platforms.
• Experience with cloud-based project management tools.
• Familiarity with agile methodologies and their application in marketing teams.

Benefits and Perks

• Competitive salary package.
• Opportunities for professional growth and development in a rapidly expanding company.
• Flexible remote work arrangements, including the ability to work from anywhere in Colombia.
• Generous health insurance package.
• Access to the latest tools and technologies in paid media.
• Annual stipend for professional development and attendance at industry conferences.
• Four weeks of paid vacation per year, plus holidays.
• Collaborative and dynamic work environment with a team of marketing professionals.

• Utilize specific examples: When applying, make sure to include concrete examples of successful paid media campaigns you've managed, highlighting your achievements and the strategies you employed.
• Showcase your analytical skills: Given the data-driven nature of this role, it's crucial to demonstrate your ability to analyze campaign performance, identify areas for improvement, and implement data-backed strategies.
• Highlight your experience with ad tech tools: Proficiency in ad servers, DSPs, and other ad tech tools is essential. Be prepared to discuss your experience with these platforms and how you've utilized them to optimize campaigns.
• Be ready to discuss your approach to teamwork: As this role involves close collaboration with cross-functional teams, be prepared to discuss your approach to teamwork, how you handle conflicting priorities, and how you ensure effective communication with remote team members.
• Prepare to talk about industry trends: Show your passion for the field by discussing the latest trends and technologies in paid media, and how you see them impacting the future of digital marketing.
• Emphasize your ability to work independently: As a remote role, it's crucial to demonstrate your discipline and ability to work effectively in a distributed team environment, managing your time and priorities with minimal supervision.