Senior PPC Manager

About the Role

In this role, you will have the opportunity to mentor a team of PPC professionals, manage large PPC budgets, and oversee campaign planning, budgeting, and performance optimization. Your expertise in Google Ads, GTM, and GA4 will be crucial in driving high-level strategy and scaling performance across competitive landscapes.

What You Will Do

• Develop and execute comprehensive paid media strategies to drive client acquisition goals
• Lead the planning, execution, and optimization of paid search campaigns across Google Ads, LSAs, and additional paid channels
• Mentor and manage a team of PPC professionals, including hiring, onboarding, and ongoing training
• Collaborate with cross-functional teams to align messaging, user experience, and campaign performance
• Drive innovation in ad creative, landing page optimization, and A/B testing to continuously improve CTRs, conversion rates, and ROI
• Report on KPIs and campaign performance with actionable insights for executive and client stakeholders
• Oversee Unbounce landing page strategy and LSA performance, introducing frameworks and standards for consistency across clients
• Manage large PPC budgets, ensuring efficient spend and maximum return
• Serve as the point of escalation for complex campaign challenges and client communications
• Evaluate new tools, trends, and platform updates to maintain a competitive edge in paid advertising

What We Are Looking For

• 5+ years of experience managing PPC campaigns, with 2+ years in a senior or team leadership role
• Demonstrated success managing 6- to 7-figure ad budgets with strong ROI
• Expertise in Google Ads, Google Tag Manager, GA4, Unbounce, and Local Services Ads
• Deep knowledge of paid search strategy, keyword research, and conversion rate optimization
• Proven ability to analyze complex data and present findings clearly to both technical and non-technical audiences
• Exceptional communication, leadership, and project management skills
• Agency experience or working with legal clients preferred

Nice to Have

• Experience with landing page optimization and A/B testing tools
• Knowledge of SEO principles and how they intersect with paid media
• Familiarity with other paid media channels, such as Facebook Ads or LinkedIn Ads

Benefits and Perks

• Remote work arrangement with flexible working hours
• Unlimited PTO and wellness reimbursement program
• 401(k) with 3% employer match
• 100% health insurance coverage, including fully employer-funded coverage
• Opportunities for professional growth and development in a dynamic and innovative company

• Be prepared to discuss your experience with Google Ads, GTM, and GA4, and how you've applied these tools in previous roles.
• Showcase your ability to analyze complex data and present findings clearly, using examples from your previous experience.
• Highlight your leadership and mentorship skills, and be prepared to discuss how you've managed and mentored teams in the past.
• Familiarize yourself with the legal industry and be prepared to discuss how you would approach paid media campaigns in this space.
• Be prepared to walk through your process for managing large PPC budgets and ensuring efficient spend and maximum return.
• Consider creating a portfolio that showcases your paid media campaigns and results, to demonstrate your expertise to the interviewer.