Senior PPC Specialist

Social Discovery GroupSocial Discovery Group·Remote(Belgrade, Central Serbia, Serbia)
Marketing

WFA Digital Insight

The demand for skilled PPC specialists has surged, with paid media spending expected to rise by 15% in the next year. As remote work becomes the norm, companies like Social Discovery Group are looking for experts who can navigate the complex digital landscape. With the right skills, including expertise in Google Ads and Meta campaigns, candidates can capitalize on this trend. Before applying, it's essential to understand the current market context and the company's specific needs, including a strong foundation in digital marketing and a keen eye for data analysis. In 2025, the market saw a 25% increase in demand for specialists with experience in campaign optimization and team leadership, making this role particularly attractive for those with a proven track record.

Job Description

About the Role

The Senior PPC Specialist role at Social Discovery Group is a critical component of the company's digital marketing strategy. As a key member of the team, you will be responsible for managing and optimizing paid media campaigns across various platforms, including Google Ads and Meta. Your expertise will drive business growth, improve brand visibility, and enhance the overall customer experience. The day-to-day responsibilities will include analyzing campaign performance, identifying areas for improvement, and implementing data-driven decisions to optimize ad spend. You will work closely with the digital marketing team to align PPC strategies with broader marketing goals and objectives. Your insights and recommendations will play a vital role in shaping the company's approach to paid media, making this a high-impact position for the right candidate. Given the remote nature of this role, you will need to be self-motivated, disciplined, and able to work effectively in a distributed team environment. Strong communication and project management skills are essential for success, as you will collaborate with various stakeholders to achieve campaign objectives.

What You Will Do

  • Develop and execute comprehensive PPC strategies across multiple platforms to drive conversions and revenue growth
  • Conduct thorough analysis of campaign performance, including keyword research, ad copy testing, and landing page optimization
  • Manage and allocate budget across campaigns to maximize ROI and meet business objectives
  • Collaborate with the digital marketing team to ensure alignment with overall marketing strategies
  • Stay up-to-date with the latest trends and best practices in paid media, applying this knowledge to continually improve campaign performance
  • Lead A/B testing and experimentation efforts to identify areas for improvement and measure the impact of changes
  • Provide regular reporting and insights to stakeholders, including campaign performance, challenges, and recommendations for future improvements
  • Work closely with the development team to ensure seamless integration of PPC campaigns with the company's technology stack
  • Identify and capitalize on new opportunities for growth, including emerging platforms and technologies

What We Are Looking For

  • At least 4 years of experience in managing and optimizing large-scale PPC campaigns
  • Proven track record of success in driving conversions and revenue growth through paid media
  • In-depth knowledge of Google Ads and Meta platforms, including campaign setup, targeting options, and bid strategies
  • Experience with campaign management tools and platforms, such as Google Ads Manager or equivalent
  • Strong analytical and problem-solving skills, with the ability to interpret complex data sets and make data-driven decisions
  • Excellent communication and project management skills, with the ability to work effectively in a remote team environment
  • Strong understanding of digital marketing principles and how PPC fits into the broader marketing landscape
  • Experience with A/B testing and experimentation methodologies
  • Familiarity with SEO principles and how they intersect with paid media

Nice to Have

  • Experience with other paid media platforms, such as LinkedIn Ads or Twitter Ads
  • Familiarity with marketing automation tools and platforms
  • Basic coding skills, such as HTML or JavaScript
  • Experience with data visualization tools, such as Tableau or Power BI
  • Certification in Google Ads or equivalent

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a leading company in the digital marketing space
  • Remote work arrangement with flexible hours and the ability to work from anywhere
  • Professional development opportunities, including training and education programs
  • Access to the latest tools and technologies in the industry
  • Collaborative and dynamic work environment with a team of experienced professionals
  • Generous paid time off and holiday package
  • Health and wellness programs, including mental health support and employee assistance programs
  • Remote stipend to support your home office setup and ongoing work needs

How to Stand Out

  • tip: Ensure your resume and cover letter are tailored to the specific requirements of the Senior PPC Specialist role, highlighting your experience with Google Ads, Meta, and other paid media platforms.
  • tip: Develop a comprehensive portfolio that showcases your campaign management skills, including examples of successful campaigns, A/B testing results, and data-driven insights.
  • tip: Be prepared to discuss your approach to campaign optimization, including your strategies for improving ad relevance, landing page quality, and conversion rates.
  • tip: Familiarize yourself with the company's products and services, as well as the broader digital marketing landscape, to demonstrate your understanding of the role and its context.
  • tip: Practice your communication and presentation skills, as you will be working closely with stakeholders and providing regular reporting and insights.
  • tip: Consider obtaining certifications in Google Ads or equivalent to demonstrate your expertise and commitment to the field.
  • tip: Be prepared to negotiate your salary and benefits package, taking into account the company's budget and industry standards.

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