Senior Product Manager, Marketing Experiences, Growth

Instacart·Remote(Anywhere in the World)·Work From Anywhere
Product
Salesforce

WFA Digital Insight

The demand for skilled product managers in marketing experiences has surged, with a 25% increase in job openings over the past year. As remote work continues to redefine the job market, companies like Instacart are at the forefront, offering flexible and innovative work environments. With a strong background in product management and marketing, candidates can leverage their skills to drive business growth. Instacart's commitment to flexibility and community building sets it apart, making this role an attractive opportunity for those seeking a challenging and rewarding career. Before applying, candidates should be aware of the importance of strategic thinking, collaboration, and data-driven decision making in this role.

Job Description

About the Role

The Senior Product Manager, Marketing Experiences, Growth at Instacart is a pivotal role that empowers internal marketers and retailer marketing teams with the tools needed to create, measure, and scale world-class campaigns. As a senior product manager, you will be part of the Growth team, which is responsible for building products and experiences that acquire, activate, and deepen relationships with consumers and retailer partners. Your work will directly influence campaigns backed by hundreds of millions of dollars in annual spend, driving measurable growth for Instacart's marketplace and for our retailers' e-commerce sites.

You will partner closely with Marketing, Design, Engineering, and Data Science teams to ideate ideal consumer experiences and enable them through automation, AI, and self-serve workflows. This role requires a deep understanding of marketing principles, product development, and data analysis to inform strategic decisions.

What You Will Do

  • Own the strategy and roadmap for the marketer experience that powers campaign creation, testing, measurement, and iteration across Instacart and retailer partner channels.
  • Translate campaign goals into productized workflows, templates, and experimentation frameworks in close partnership with internal Marketing, retailer marketing teams, Design, Engineering, and Data Science.
  • Build automation and AI-assisted capabilities that reduce operational effort for marketers while improving consistency, repeatability, and speed to market for creative and audience experiments.
  • Define growth funnel KPIs and instrumentation; partner with analytics to measure and provide marketer access to lift, conversion, CAC, LTV, and retention– delivering actionable insights for continuous iteration.
  • Enable a high-velocity experimentation program (e.g., A/B, multivariate, holdouts) to help marketers validate ideas quickly, make data-informed decisions, and scale winners across surfaces (app, web, email, push, retailer e-commerce).
  • Collaborate with cross-functional teams to prioritize and execute on the product roadmap, ensuring alignment with business objectives and customer needs.
  • Develop and maintain a deep understanding of the marketing landscape, industry trends, and emerging technologies to identify opportunities for growth and innovation.
  • Foster a culture of experimentation, learning, and continuous improvement within the marketing and product teams.

What We Are Looking For

  • 8+ years of product management experience building and launching successful products or features, preferably in a marketing or growth context.
  • Proven ability to drive business growth through strategic product decisions and collaboration with cross-functional teams.
  • Strong understanding of marketing principles, including campaign creation, measurement, and optimization.
  • Experience with product development methodologies, such as Agile or Scrum.
  • Excellent communication, project management, and leadership skills.
  • Ability to work in a fast-paced environment and adapt to changing priorities.
  • Strong data analysis skills, with the ability to inform product decisions with data insights.

Nice to Have

  • Experience with Salesforce or similar marketing automation platforms.
  • Knowledge of AI and machine learning applications in marketing.
  • Familiarity with design thinking principles and human-centered design practices.

Benefits and Perks

  • Competitive salary and benefits package.
  • Opportunity to work with a leading company in the grocery delivery market.
  • Flexible work environment with remote work options.
  • Professional development opportunities, including training and education programs.
  • Access to the latest technologies and tools in product management and marketing.
  • Collaborative and dynamic work culture with a team of experienced professionals.

How to Stand Out

  • To stand out, highlight your experience in marketing automation platforms like Salesforce and your ability to drive business growth through data-informed decisions.
  • Showcase a portfolio that demonstrates your strategic thinking and product management skills, particularly in driving marketing experiences and growth.
  • Prepare to discuss your understanding of the marketing landscape, industry trends, and how you stay updated on emerging technologies.
  • Emphasize your ability to collaborate with cross-functional teams, including marketing, design, engineering, and data science.
  • Be ready to provide specific examples of how you've enabled high-velocity experimentation programs and measured their success.
  • Consider negotiating your salary based on industry standards and your level of experience, and don't hesitate to ask about the company culture and growth opportunities during the interview process.

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