Senior Product Manager (AI Growth) - Canada

NerdwalletNerdwallet·Remote(NerdWallet Canada)
Product

WFA Digital Insight

The demand for skilled product managers with a focus on SEO has seen significant growth, with a 25% increase in job openings over the past year. As the remote job market continues to evolve, companies like NerdWallet are at the forefront, offering flexible and inclusive work environments. With the fintech industry expanding rapidly, professionals with a strong background in consumer finance and growth-focused product management are in high demand. NerdWallet's commitment to innovation and customer-centric approach makes this role particularly appealing. Before applying, candidates should be prepared to showcase their expertise in driving organic growth and optimizing user experiences.

Job Description

About the Role

The Senior Product Manager for SEO at NerdWallet will play a pivotal role in defending and growing the company's organic audience. This involves building, testing, and optimizing on-site SEO features to ensure content reaches the target audience effectively. The role is part of a remote-first company, allowing the successful candidate to work from anywhere in Canada, except Quebec. The position reports to the Director, Engineering for the SEO Team, and involves collaborating with cross-functional partners to integrate robust solutions that enhance the ecosystem.

The ideal candidate will be passionate about delivering meaningful, intuitive, and user-friendly product experiences that empower people to make confident financial choices. NerdWallet's mission to bring clarity to all of life's financial decisions requires a team of exceptional professionals who can thrive in a fast-paced environment where experimentation and innovation drive measurable results.

What You Will Do

  • Own and execute the end-to-end product strategy for SEO, partnering with data, design, engineering, and marketing teams to drive growth across organic funnels.
  • Launch and optimize experiences that improve customer outcomes and scale the business.
  • Conduct thorough market analysis and user research to identify opportunities, inform strategy, and guide product decisions.
  • Champion consumer-centric innovation, deeply understanding consumer behaviors and needs to deliver personalized, high-impact product experiences.
  • Drive execution, partnering cross-functionally to deliver new features and product enhancements on time and with measurable impact.
  • Optimize performance using data, A/B testing, and experimentation to improve engagement, conversion, and retention.
  • Advocate for the customer, keeping user needs and outcomes at the heart of every decision.
  • Mentor and collaborate with junior product managers, fostering growth, inclusion, and shared success.
  • Continuously monitor product performance metrics to optimize user engagement, conversion, and long-term value.
  • Work closely with engineering teams and technical workflows to ensure seamless integration of SEO strategies.

What We Are Looking For

  • 7+ years of experience in a product management position, preferably within fintech, consumer finance, or a related domain.
  • 2+ years of experience in an SEO growth role, with proven success in managing and launching impactful product initiatives.
  • Strong background in leveraging data analytics tools and methodologies to inform decision-making.
  • Familiarity with A/B testing, user research techniques, and data-driven product development.
  • Ability to work closely with engineering teams and technical workflows.
  • Exceptional communication and collaboration skills, with the ability to influence both technical and non-technical stakeholders without direct authority.
  • Experience scaling products in fast-growing businesses, balancing quick wins with long-term investments.

Nice to Have

  • Experience with Agile development methodologies.
  • Knowledge of Google Analytics and other SEO tools.
  • Certification in product management or a related field.
  • Experience working in a remote-first company.

Benefits and Perks

  • Competitive salary and benefits package.
  • Opportunity to work remotely from anywhere in Canada (except Quebec).
  • Flexible working hours and a healthy work-life balance.
  • Professional development and growth opportunities.
  • Access to cutting-edge technologies and tools.
  • Collaborative and inclusive company culture.
  • Comprehensive health and wellness programs.
  • Generous PTO and holidays.

How to Stand Out

  • Develop a strong understanding of SEO principles and their application in product development to stand out in your application.
  • Showcase your ability to drive organic growth through data-driven decision-making and A/B testing.
  • Prepare to discuss your experience in managing cross-functional teams and collaborating with engineering teams.
  • Highlight your passion for delivering user-friendly and intuitive product experiences that meet customer needs.
  • Be prepared to walk through your process for conducting market analysis and user research to inform product strategy.
  • Demonstrate your knowledge of the fintech industry and consumer finance landscape.
  • Show examples of how you've balanced short-term wins with long-term investments in product development.

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