Senior Product Manager, Subscriptions
WFA Digital Insight
The demand for skilled product managers in the digital payments space has grown significantly, with a 25% increase in job postings over the past year. As the subscription economy continues to evolve, companies like Crypto.com are looking for experts who can drive recurring revenue streams and improve customer lifetime value. With the rise of remote work, candidates can now apply for roles like this from anywhere in the world. To succeed in this role, candidates will need strong technical skills, a data-informed approach, and the ability to collaborate with cross-functional teams. Before applying, candidates should be aware of the company's global footprint and the need to drive impact across multiple regions.
Job Description
About the Role
The Senior Product Manager, Subscriptions will play a critical role in driving product initiatives from inception through execution. This person will be responsible for owning the end-to-end strategy, P&L, and success metrics for all subscription and membership offerings. They will collaborate closely with engineers, designers, analysts, marketers, and other cross-functional team members to ship remarkable features and products.The Subscriptions team is focused on expanding recurring revenue streams and improving customer lifetime value by designing and launching compelling membership models, benefits, and payment experiences across the product ecosystem. The ideal candidate will have a strong technical understanding of payment gateways, recurring billing platforms, and integration requirements.
As a key member of the Product Management team, the Senior Product Manager, Subscriptions will be responsible for defining, executing, and analyzing A/B tests across pricing, feature gating, trial periods, and payment flows to continually improve conversion and retention metrics.
What You Will Do
- Own the end-to-end strategy, P&L, and success metrics for all subscription and membership offerings
- Define, execute, and analyze A/B tests across pricing, feature gating, trial periods, and payment flows to continually improve conversion and retention metrics
- Create and maintain the team’s roadmap, milestones, and dependencies with strategic priorities in mind
- Design, test, and launch new tiered subscription models, promotional offers, and loyalty programs to drive enrollment and reduce churn
- Analyze subscription performance data to identify growth opportunities and inform roadmap prioritization
- Define features, write product specifications, facilitate user studies, manage the backlog, and ultimately ship products/features in a timely manner
- Collaborate closely with cross-functional teams, including engineers, designers, analysts, and marketers
- Stay up-to-date with industry trends and emerging technologies in the subscription economy
What We Are Looking For
- Proven ability to manage subscription economics, including defining KPIs like LTV:CAC and measuring the impact of pricing and feature changes
- Strong technical understanding of payment gateways, recurring billing platforms, and integration requirements
- A data-informed work style, viewed through a compassionate lens of the user
- A passion for building delightful customer-facing products and experiences
- Experience shipping and iterating on successful software or financial products at scale
- The ability to collaborate well with designers, engineers, QA, marketing, compliance, and growth teams
- Bachelor's degree or equivalent experience
- Domain knowledge in the subscription economy, loyalty programs, or direct experience managing products with a significant recurring revenue component
Nice to Have
- Experience with payment gateways such as Stripe or Zuora
- Knowledge of machine learning and data science principles
- Familiarity with Agile development methodologies
Benefits and Perks
- Competitive salary and benefits package
- Opportunities for professional growth and development
- Collaborative and dynamic work environment
- Flexible working hours and remote work options
- Access to the latest technologies and tools
- Recognition and rewards for outstanding performance
- Comprehensive health and wellness programs
- Generous paid time off and holiday policy
How to Stand Out
- To stand out in your application, be sure to highlight your experience with subscription-based products and your ability to drive revenue growth through data-informed decisions.
- When preparing for your interview, review the company's product offerings and be ready to discuss your ideas for expanding recurring revenue streams and improving customer lifetime value.
- Make sure your portfolio includes examples of successful product launches and A/B tests you have led in the past.
- Be prepared to discuss your experience with payment gateways and recurring billing platforms, and how you have leveraged these technologies to drive business growth.
- When negotiating your salary, be sure to research the market rate for similar positions and be confident in your asking price.
- Red flags to watch for in the interview process include a lack of clarity around the company's product vision or a disorganized interview process.
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