Senior Product Marketer API

CoinGeckoCoinGecko·Remote(Malaysia)
Other
GA4GTMHubSpotSalesforceExcelGoogle Sheets

WFA Digital Insight

The demand for skilled product marketers in the fintech space has surged, with cryptocurrency and blockchain leading the charge. CoinGecko, a pioneer in cryptocurrency data, is seeking a seasoned professional to propel its API's growth. As the market continues to evolve, having expertise in GA4, GTM, and HubSpot will be crucial. Before applying, candidates should be well-versed in the latest trends and technologies in the cryptocurrency and marketing sectors.

Job Description

About the Role

We are seeking a Senior Product Marketer to drive the adoption and positioning of our API, focusing on sales-led growth. This role sits at the intersection of marketing, product, and sales.

Responsibilities

  • Define and refine product positioning and messaging across target customer segments.
  • Develop high-quality sales enablement materials, including case studies, product one-pagers, and sales pitch decks.
  • Plan and execute go-to-market strategies for product updates and new features.
  • Collaborate with cross-functional teams to amplify key product milestones and establish crypto data authority.

Requirements

  • Expertise in GA4, GTM, HubSpot, Salesforce, Excel, and Google Sheets.

Nice to Have

  • Experience in the fintech or cryptocurrency industry.

Benefits

  • Competitive salary and benefits package.

How to Stand Out

  • Develop a strong understanding of the fintech and cryptocurrency market, including trends and competitors.
  • Showcase your expertise in GA4, GTM, and HubSpot by highlighting relevant projects or certifications in your application.
  • Prepare to discuss your experience with sales enablement and go-to-market strategies, and how you measure their success.
  • Be ready to provide examples of how you've driven product adoption and growth in previous roles.
  • Emphasize your ability to collaborate with cross-functional teams, including product, sales, and growth teams.

This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.