Senior Product Marketing
WFA Digital Insight
As demand for skilled product marketers continues to rise, with a growth rate of 25% in the last year, professionals with expertise in GTM and Excel are highly sought after. Dlocal, a leader in payments processing, offers a unique opportunity for a Senior Product Marketing professional to join their team. With a strong focus on customer-centricity and a remote-first culture, this role stands out in the current job market. Candidates should be prepared to showcase their ability to translate complex product information into actionable marketing strategies and collaborate with cross-functional teams. Before applying, consider how your skills align with Dlocal's mission to simplify payment expansion for global brands.
Job Description
About the Role
The Senior Product Marketing role at Dlocal is a critical position that requires a deep understanding of product development and market trends. As a key facilitator of product knowledge within the company, you will be responsible for ensuring that product positioning, competitor insights, and market trends are commercially impactful. You will work closely with cross-functional teams, including Product, Marketing, and Commercial stakeholders, to translate products and enhancements into simple, easy-to-understand frameworks and strategies.The ideal candidate will be customer-obsessed, able to work with teams in multiple time zones, and align global stakeholders towards customer needs, business objectives, and KPIs. This role offers the opportunity to make a significant impact on the company's growth and success, and we are looking for a highly motivated and experienced professional to join our team.
As a Senior Product Marketing professional at Dlocal, you will be part of a dynamic and fast-paced environment that values innovation, creativity, and collaboration. You will have the opportunity to work with a talented team of professionals who are passionate about delivering exceptional results and making a difference in the lives of our customers.
What You Will Do
- Partner closely with Product Management to understand the development strategy and translate it into end-to-end product marketing initiatives, including impactful go-to-market approaches.
- Be the voice of the customer and use a range of market, competitive, and local insights to help validate our product, propositions, and uncover growth opportunities.
- Evaluate projects using relevant data measures to iterate, improve, and build upon performance, while contributing to local and global KPIs.
- Facilitate and advise on product news, updates, and enhancements for customer-facing teams and advocate for continuous learning through product knowledge initiatives.
- Develop and quantify sales enablement materials and product marketing initiatives with commercial value.
- Support the build-out of our customer education program.
- Hold global status meetings and meet with individual teams to proactively update and close feedback loops.
- Collaborate with cross-functional teams to align product marketing strategies with business objectives and customer needs.
- Stay up-to-date with industry trends and market developments to identify opportunities for growth and improvement.
What We Are Looking For
- 5+ years of experience in B2B product marketing, with a focus on payments, tech, or SaaS.
- Proven experience in managing and executing global projects with clear tracking and performance measures.
- Strategic thinker, able to balance mid-term vision with short-term practical steps, tactics, and goals.
- Passion for investigating and solving customer problems, with experience in customer centricity, voice of the customer methodologies, and market monitoring.
- Ability to grasp complex, technical subjects and make them easy to understand through impactful communication.
- Experience working with cross-functional teams, including Product, Marketing, and Sales.
- Strong analytical and problem-solving skills, with the ability to work with data to drive decision-making.
- Excellent communication and interpersonal skills, with the ability to work with teams in multiple time zones.
Nice to Have
- Experience with product launches and go-to-market strategies.
- Knowledge of payments processing and emerging markets.
- Familiarity with market trends and competitive analysis.
- Experience with customer education programs and sales enablement materials.
Benefits and Perks
- Competitive salary and benefits package.
- Opportunity to work with a fast-growing and dynamic company.
- Collaborative and remote-first work environment.
- Professional development and growth opportunities.
- Access to cutting-edge technology and tools.
- Flexible working hours and remote work options.
- Health and wellness programs, including mental health support.
- Learning and development opportunities, including training and education programs.
How to Stand Out
- Tip: When applying for this role, make sure to highlight your experience in product marketing, particularly in the payments or tech industry.
- Be prepared to provide specific examples of successful product launches and go-to-market strategies you have led in the past.
- Showcase your ability to work with cross-functional teams and align stakeholders towards customer needs and business objectives.
- Emphasize your skills in data analysis and problem-solving, and be prepared to provide examples of how you have used data to drive decision-making.
- Demonstrate your knowledge of market trends and competitive analysis, and be prepared to discuss how you stay up-to-date with industry developments.
- Prepare to discuss your experience with customer education programs and sales enablement materials, and how you have measured their effectiveness.
- Be ready to ask questions about the company culture, team dynamics, and opportunities for growth and development.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.