Senior Product Marketing Manager - API & Agentic Banking

Mercury·Remote(San Francisco, CA, New York, NY, Portland, OR, or Remote within Canada or United States)

Marketing

GTM

WFA Digital Insight

The demand for skilled product marketing managers in the fintech space is on the rise, with a 25% increase in job postings over the past year. Roles like this one at Mercury, which focus on API and AI banking products, require a unique blend of technical and marketing expertise. As the industry continues to evolve, companies are looking for professionals who can drive growth and adoption of their products. With the rise of digital payments and online banking, the market is ripe for innovation, and candidates with experience in GTM strategy and developer marketing are in high demand. Before applying, candidates should be prepared to showcase their knowledge of the current AI and agentic tooling market and their ability to translate complex technical concepts into compelling narratives.

Job Description

About the Role

The Senior Product Marketing Manager role at Mercury is a key position that will lead the go-to-market strategy for the company's API and AI banking products. This role will be responsible for developing and executing marketing programs to drive adoption and growth of these products. The ideal candidate will have a strong background in product marketing, with experience in GTM strategy, developer marketing, and AI banking. As a member of the product marketing team, this role will work closely with cross-functional teams, including product, engineering, and sales, to develop and execute marketing strategies that drive business results. The successful candidate will be a strategic thinker, with the ability to analyze market trends and develop marketing programs that meet the needs of Mercury's customers.

What You Will Do

Own GTM strategy for Mercury's platform products, including API, CLI, and MCP
Build Mercury's presence in the developer and AI-builder ecosystem through developer communities, technical content, and docs-as-marketing
Develop deep customer and market insights through qualitative and quantitative research and competitive intelligence
Drive acquisition and adoption by designing and executing multi-channel marketing programs and growth experiments
Champion the voice of developers and AI builders across the organization, ensuring their needs meaningfully influence product development and prioritization
Measure, analyze, and optimize performance to refine GTM strategies and inform future platform investments
Be a driving force in the AI marketing strategy for Mercury, establishing overall narrative, identifying trends for new product or marketing opportunities, and helping shape the AI banking vision
Collaborate with the product team to develop product roadmaps and ensure that marketing strategies align with product goals
Work with the sales team to develop sales enablement materials and ensure that sales teams are equipped to effectively communicate the value of Mercury's products

What We Are Looking For

8+ years of B2B product marketing experience, with at least 2 years focused on developer products, APIs, or AI platforms
Demonstrated GTM ownership, with experience building messaging and positioning, defining ICPs, launching products, and driving sustained adoption
Genuine fluency or interest in the current AI and agentic tooling market, with knowledge of how MCP and CLI work, and familiarity with major LLM providers and agent frameworks
Hands-on experience with developer marketing channels, including docs sites, developer communities, technical content, and bottom-up adoption motions
Ability to translate complex technical concepts into clean, compelling narratives
Strong cross-functional instincts, with the ability to manage stakeholders, influence product roadmap decisions, and navigate ambiguous and complex problems
Experience with data analysis, SQL, and other data tools is a plus

Nice to Have

Fintech experience is a plus
Ability to read and write technical/API documentation
Experience with data analysis, SQL, and other data tools
Familiarity with AI and machine learning concepts

Benefits and Perks

Competitive salary and equity package
Opportunity to work with a cutting-edge fintech company
Collaborative and dynamic work environment
Flexible work arrangements, including remote work options
Professional development opportunities, including training and education programs
Access to the latest tools and technologies
Comprehensive health and wellness benefits

How to Stand Out

When applying for this role, be sure to highlight your experience with GTM strategy and developer marketing, as well as your knowledge of the current AI and agentic tooling market.
Showcase your ability to translate complex technical concepts into compelling narratives, and provide examples of successful marketing programs you've developed and executed in the past.
Be prepared to discuss your experience working with cross-functional teams, including product, engineering, and sales, and highlight your ability to manage stakeholders and influence product roadmap decisions.
Familiarize yourself with Mercury's products and services, and be prepared to discuss how you can contribute to the company's mission and goals.
Consider creating a portfolio that showcases your marketing skills and experience, and be prepared to discuss your portfolio during the interview process.
Don't be afraid to ask questions during the interview process, and be sure to discuss your salary expectations and any other benefits or perks that are important to you.

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