Senior Product Marketing Manager
WFA Digital Insight
The demand for skilled product marketing managers has surged in recent years, with a 25% increase in job openings in 2025 alone. As companies navigate the complexities of remote work, the need for strategic product marketing has become crucial. Committee for Children stands out as a purpose-driven organization dedicated to improving the lives of children worldwide. With a strong focus on collaboration and creativity, this role offers a unique opportunity for professionals to make a meaningful impact. Before applying, candidates should be aware of the importance of data-driven decision-making and the ability to drive both long-term strategy and day-to-day execution.
Job Description
About the Role
The Senior Product Marketing Manager position at Committee for Children is a critical role that bridges the gap between product and marketing, driving both long-term strategy and day-to-day execution. As a senior member of the team, you will lead the development and execution of go-to-market strategies for new product initiatives, defining what exceptional product marketing looks like from market intelligence to pricing and positioning. Your expertise will inform early R&D, launch readiness, and every step from concept to commercialization, ensuring that all decisions are data-driven and strategically cohesive.The team at Committee for Children is collaborative, creative, and passionate about their work, providing a dynamic environment where you can make an impact every day. Your role will be pivotal in driving revenue growth and customer engagement, working closely with cross-functional teams including product, finance, marketing, and sales to develop pricing and packaging strategies that balance value creation, affordability, and revenue growth.
What You Will Do
- Develop and execute comprehensive market sizing, segmentation, and competitive analysis to inform product strategy and investment prioritization.
- Lead the creation and refinement of Ideal Customer Profiles, buyer personas, and user personas using qualitative and quantitative research.
- Contribute to product portfolio strategy by providing market-informed perspectives that support alignment of new products with broader organizational goals and positioning.
- Collaborate on comprehensive business cases, including financial modeling, risk assessment, and investment recommendations.
- Evaluate and recommend buy, build, or partner options to address solution gaps, including partnerships, integrations, or acquisitions.
- Shape and communicate the overall distribution/channel strategy in alignment with market buying preferences.
- Build and operationalize go-to-market frameworks, roadmaps, launch plans, and measurement systems for both short-term activation and long-term scalability.
- Provide market insights to inform product roadmap discussions and support clear communication of priorities.
- Map and optimize the end-to-end buyer journey, identifying opportunities to improve experience and conversion.
- Develop and execute detailed plans that support revenue growth and retention, including new customer acquisition and ongoing engagement strategies.
What We Are Looking For
- Proven experience in product marketing, preferably in a similar industry or role.
- Strong understanding of market analysis, segmentation, and competitive analysis.
- Ability to develop and execute go-to-market strategies and plans.
- Experience in leading cross-functional teams and collaborating with product, finance, marketing, and sales.
- Strong analytical and problem-solving skills, with the ability to interpret complex data sets.
- Excellent communication and interpersonal skills, with the ability to influence and persuade stakeholders.
- Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
- Experience with GTM frameworks, market research, and product launch planning.
Nice to Have
- Experience in a remote work environment and familiarity with digital collaboration tools.
- Knowledge of education technology or social enterprise sectors.
- Certification in product marketing or a related field.
- Experience with data analysis tools and software.
Benefits and Perks
- Opportunity to work with a purpose-driven organization dedicated to improving the lives of children worldwide.
- Collaborative and creative work environment.
- Professional development opportunities.
- Flexible remote work arrangements.
- Access to digital tools and software necessary for the role.
- Competitive compensation package.
How to Stand Out
- Develop a strong understanding of the education technology sector and the challenges faced by Committee for Children's target audience.
- Create a portfolio that showcases your experience in product marketing, especially in leading go-to-market strategies and analyzing market trends.
- Be prepared to discuss your approach to data-driven decision-making and how you stay updated with the latest market research and trends.
- Emphasize your ability to collaborate with cross-functional teams and your experience in influencing stakeholders.
- Prepare examples of how you have optimized buyer journeys and improved customer engagement in previous roles.
- Highlight any experience you have with GTM frameworks, market research, and product launch planning.
- Show enthusiasm for Committee for Children's mission and how your skills and experience align with their goals.
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