Senior Product Marketing Manager, Data
Marketing
GTMExcel
WFA Digital Insight
The demand for skilled product marketing managers in the data sector has surged, with a 25% increase in remote roles over the past year. As companies like Twilio continue to innovate in the communications space, professionals with a strong background in GTM and data analysis are in high demand. With its remote-first approach, Twilio offers a unique opportunity for marketers to make a global impact.
Job Description
About the Role
Join Twilio as a Senior Product Marketing Manager, supporting Twilio's data products, including the Twilio Segment customer data platform (CDP).Responsibilities
- Develop compelling, audience-specific messaging, positioning, and content that differentiates Twilio's data products in the market.
- Build domain expertise through market and customer research to craft impactful messaging and positioning.
- Partner with Product and other cross-functional teams to refine product strategy, influence roadmap, and drive product launches that grow awareness and adoption.
How to Stand Out
- Develop a strong understanding of GTM strategies and how they apply to data products.
- Showcase your ability to work with cross-functional teams, including product and engineering.
- Create a portfolio that highlights your experience with data analysis tools like Excel.
- Prepare to discuss your approach to market research and customer insights.
- Be ready to provide examples of successful product launches you've driven in the past.
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