Senior Product Marketing Manager, Market Strategy

About the Role

The company's commitment to innovation and customer satisfaction creates an exciting environment for product marketing managers to make a meaningful impact. With a focus on collaboration and cross-functional work, this role offers the opportunity to work closely with various teams, including Product, Growth Marketing, Sales, and Business Analytics.

Housecall Pro's mission to build solutions that improve the lives of real people is at the heart of everything they do. By joining this team, the Senior Product Marketing Manager will be part of a culture that values big ideas, innovation, and employee growth.

What You Will Do

• Build and maintain segment definitions using firmographic, behavioral, and product usage data to size opportunities and recommend focus areas.
• Propose and refine packaging and pricing strategies, including good-better-best and vertical industry bundles, and define upgrade paths.
• Write clear, differentiated messaging and positioning by segment and buyer, and translate it into website copy, in-product text, email, and sales collateral.
• Run win/loss and competitor tear-downs on an ongoing basis, and publish battlecards and reasons-to-switch materials.
• Build sales enablement content, including talk tracks, objection handling, ROI tools, and case studies, and measure the impact on win rate and attach.
• Plan and execute experiments across pricing, packaging, lifecycle, and in-product prompts in collaboration with Analytics.
• Monitor and report on key metrics such as conversion, average contract value (ACV), attach rate, payback, and churn by segment, and share regular scorecards with recommendations.
• Create concise go-to-market briefs, align stakeholders, manage timelines, and deliver high-quality assets on schedule.

What We Are Looking For

• 5-10 years of experience in B2B SaaS product marketing or adjacent growth/strategy roles with ownership of a segment or vertical motion.
• Hands-on experience with packaging and pricing strategy development, testing, and rollout.
• Proficiency in data analysis tools, such as SQL and Tableau.
• Strong understanding of statistical analysis, data modeling, and core business metrics.
• Experience designing and interpreting research and experiments, including surveys, clustering, win/loss, and A/B testing.
• Proven ability to drive measurable business impact in partnership with Product, Sales, and Analytics teams.

Nice to Have

• Experience with MaxDiff or conjoint analysis.
• Knowledge of fintech and customer success principles.
• Certification in product marketing or a related field.

Benefits and Perks

• A generous benefits program that supports the whole you, including medical, dental, vision, life, disability, and 401(k).
• Paid holidays and flexible, take-it-as-you-need-it paid time off.
• Equity in a rapidly growing startup backed by top-tier VCs.
• Monthly tech reimbursements.
• A culture built on innovation that values big ideas and no matter where they come from.

• Develop a strong portfolio that showcases your experience in product marketing, data analysis, and business metrics.
• Be prepared to demonstrate your proficiency in data analysis tools and statistical modeling during the interview process.
• Highlight your ability to drive measurable business impact and collaborate with cross-functional teams.
• Show a genuine interest in Housecall Pro's mission and values, and be prepared to discuss how your skills and experience align with the company's goals.
• Be ready to negotiate your salary based on your experience and qualifications, and don't hesitate to ask about benefits and perks.
• Look for red flags such as lack of transparency about the company culture or unrealistic expectations about the role's responsibilities.