Senior Product Marketing Manager US

About the Role

The successful candidate will be a seasoned product marketing professional with a deep understanding of the healthcare IT industry and a proven track record of driving business growth through strategic marketing initiatives. They will be responsible for developing and executing a comprehensive market intelligence program, including Voice of the Customer (VOC) research, competitive analysis, and market trend analysis.

As a remote role, the Senior Product Marketing Manager will have the opportunity to work with a talented team of professionals who are passionate about making a difference in the healthcare industry. With a strong emphasis on collaboration and innovation, Smile Digital Health is an ideal work environment for those who thrive in fast-paced, dynamic settings.

What You Will Do

• Develop and execute a comprehensive market intelligence program to inform product development and marketing strategies
• Conduct VOC research, including 1:1 qualitative interviews, field conversations, and listening sessions with current customers, prospects, and industry stakeholders
• Analyze market trends, competitive landscapes, and customer insights to identify opportunities for growth and improvement
• Create and maintain Source of Truth (SoT) documents for key market segments, competitive landscape, and customer insight
• Develop semi-annual Market Intelligence reports that surface trends, white space, competitive signals, and emerging segment opportunities
• Partner with cross-functional teams to inform product roadmap conversations and ensure alignment with market needs
• Identify emerging regulatory requirements, international market signals, and niche clinical data needs that represent potential growth opportunities
• Leverage AI tooling to accelerate the synthesis, formatting, and distribution of market insights and downstream marketing artifacts
• Broker and maintain an ongoing feedback loop between market conversations and internal Marketing and Product teams

What We Are Looking For

• 8+ years of experience in Product Marketing, Market Intelligence, or a related upstream/innovation function within SaaS, Healthcare IT, or a related domain
• Post-secondary education in Marketing, Business, or a related field
• Proven track record of driving business growth through strategic marketing initiatives
• Strong understanding of the healthcare IT industry and market trends
• Excellent analytical and problem-solving skills, with the ability to synthesize complex data into actionable insights
• Proficiency in Excel and other data analysis tools
• Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams
• Experience working in a fast-paced, dynamic environment, with a strong emphasis on collaboration and innovation

Nice to Have

• Experience working with AI tooling and data analytics platforms
• Knowledge of FHIR-based data liberation platforms and healthcare data management solutions
• Experience working in a remote or distributed team environment
• Certification in marketing or a related field (e.g., HubSpot, Google Analytics)

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a talented team of professionals who are passionate about making a difference in the healthcare industry
• Flexible working hours and remote work arrangements
• Professional development opportunities, including training and education programs
• Access to cutting-edge technology and tools, including AI and data analytics platforms
• Collaborative and dynamic work environment, with a strong emphasis on innovation and teamwork
• Recognition and reward programs, including bonuses and stock options

• Develop a strong understanding of the healthcare IT industry and market trends to increase your chances of success in this role
• Highlight your experience working with data analysis tools, such as Excel, and your ability to synthesize complex data into actionable insights
• Showcase your ability to work effectively in a remote or distributed team environment, with a strong emphasis on collaboration and communication
• Be prepared to discuss your experience working with AI tooling and data analytics platforms, and how you can leverage these tools to drive business growth
• Research Smile Digital Health's mission and values, and be prepared to discuss how your skills and experience align with these principles
• Practice your problem-solving skills, and be prepared to provide examples of how you have driven business growth through strategic marketing initiatives
• Consider obtaining certifications in marketing or related fields, such as HubSpot or Google Analytics, to increase your competitiveness for this role