Senior Product Marketing Manager - Verticals

About the Role

As a Senior Product Marketing Manager, your day-to-day responsibilities will involve leading vertical-specific messaging, pitch decks, and enablement assets. You will also be responsible for bringing structured market and field insights into roadmap discussions, operating within an established vertical strategy. Your ability to thrive in fast-paced environments, independently manage complex initiatives, and transform customer insights into compelling narratives that drive pipeline and revenue will be crucial.

What You Will Do

• Own and refine Ideal Customer Profile (ICP), segmentation, and Total Addressable Market (TAM)/Serviceable Available Market (SAM) to guide prioritization and investment.
• Develop deep customer and buyer insights across sub-segments and geographies, including pain points, workflows, and buying dynamics.
• Build differentiated vertical narratives by translating Klaviyo's capabilities and ecosystem integrations into clear use cases and measurable business outcomes.
• Maintain a strong point of view on the competitive landscape and how it varies by segment and region.
• Develop scalable sales plays and cross-channel go-to-market programs in partnership with Sales and Marketing leadership.
• Equip Sales and Enablement with high-impact collateral, discovery frameworks, objection handling, and customer proof points.
• Partner with Customer Success and Customer Marketing to turn customer outcomes into repeatable expansion and advocacy motions.
• Collaborate with Product to ensure alignment of product roadmap with market needs and vertical strategy.
• Analyze market trends, customer feedback, and sales performance to inform product marketing strategies.

What We Are Looking For

• 5+ years of product marketing experience, including B2B SaaS, with a proven track record of driving revenue growth and leading go-to-market strategies.
• Experience supporting complex, multi-stakeholder sales cycles, with the ability to navigate diverse customer needs and preferences.
• Strong analytical mindset, with the ability to translate pipeline, revenue, and usage data into actionable strategy.
• Clear communicator who can simplify complex technical concepts into business value, with excellent presentation and storytelling skills.
• Influential cross-functional partner who can drive alignment without formal authority, with a strong ability to build and maintain relationships with sales, product, and marketing teams.
• Self-starter comfortable operating in ambiguity and managing competing priorities, with a flexible and adaptable approach to changing market conditions.
• Owner mindset with accountability for business results, not just deliverables, with a focus on delivering measurable impact and ROI.

Nice to Have

• Experience with marketing automation platforms and CRM systems.
• Knowledge of the hospitality industry, including trends, challenges, and technologies.
• Certification in product marketing or a related field.
• Experience with data analysis and visualization tools, such as Tableau or Power BI.
• Familiarity with Agile development methodologies and lean product development principles.

Benefits and Perks

• Competitive salary and equity package.
• Comprehensive health, dental, and vision insurance.
• Flexible PTO policy and remote work options.
• Access to professional development opportunities, including training and conference sponsorships.
• Recognition and rewards for outstanding performance, including bonuses and stock options.
• Collaborative and dynamic work environment with a team of experienced professionals.
• Opportunities for career growth and advancement within the company.

• Develop a deep understanding of Klaviyo's product offerings and ecosystem integrations to effectively communicate value to customers and stakeholders.
• Showcase your ability to analyze complex data sets and translate insights into actionable strategies that drive revenue growth.
• Prepare to discuss your experience in supporting multi-stakeholder sales cycles and how you navigate diverse customer needs and preferences.
• Highlight your skills in simplifying complex technical concepts into business value, and be prepared to provide examples of successful product marketing campaigns.
• Emphasize your ability to work collaboratively across functions, including sales, product, and marketing, to drive alignment and achieve business objectives.
• Be prepared to discuss your approach to measuring and evaluating the success of product marketing initiatives, including metrics and KPIs used to assess impact.