Senior Product Marketing Manager - Verticals
WFA Digital Insight
The demand for skilled product marketing managers has surged in recent years, with a 25% increase in job openings in the digital marketing sector. As companies like Klaviyo continue to expand their reach, professionals with expertise in GTM strategy and vertical positioning are in high demand. With the global digital marketing market projected to exceed $786 billion by 2026, this role offers a unique opportunity to drive growth and revenue in a rapidly evolving industry. Candidates should be prepared to showcase their analytical skills, creative thinking, and ability to thrive in fast-paced environments.
Job Description
About the Role
The Senior Product Marketing Manager - Verticals role at Klaviyo is a key position that will drive growth within priority verticals, starting with Hospitality. As a strategic marketing professional, you will own vertical positioning and go-to-market strategy, translating market insights into differentiated messaging, scalable sales plays, and measurable revenue impact. You will lead cross-functional teams, partnering closely with Sales, Partnerships, Integrated Marketing, CS, and Product to strengthen Klaviyo's right to win in the market.The ideal candidate will be a data-driven product marketing manager who thrives in fast-moving environments, independently owns complex GTM initiatives, and turns customer insight into compelling narratives that drive pipeline and revenue. You will bring structured market and field insights into roadmap discussions, operating within an established vertical strategy.
Klaviyo is committed to creating a workplace where everyone feels valued, supported, and empowered to do their best work. The company believes in the importance of diversity, equity, and inclusion, and is dedicated to building a team that reflects the diversity of its customers.
What You Will Do
- Own and refine ICP, segmentation, and TAM/SAM to guide prioritization and investment
- Develop deep customer and buyer insight across sub-segments and geographies, including pain points, workflows, and buying dynamics
- Build differentiated vertical narratives by translating Klaviyo's capabilities and ecosystem integrations into clear use cases and measurable business outcomes
- Maintain a strong point of view on the competitive landscape and how it varies by segment and region
- Lead vertical-specific messaging, pitch decks, and enablement assets
- Partner with Sales, Partnerships, and Integrated Marketing to develop scalable sales plays and cross-channel GTM programs
- Equip Sales and Enablement with high-impact collateral, discovery frameworks, objection handling, and customer proof points
- Partner with CS and Customer Marketing to turn customer outcomes into repeatable expansion and advocacy motions
- Develop and execute plans to drive pipeline and revenue growth within priority verticals
- Collaborate with cross-functional teams to launch new products and features
What We Are Looking For
- 5+ years of product marketing experience, including B2B SaaS
- Experience supporting complex, multi-stakeholder sales cycles
- Strong analytical mindset, with the ability to translate pipeline, revenue, and usage data into actionable strategy
- Clear communicator who simplifies complex technical concepts into business value
- Influential cross-functional partner who can drive alignment without formal authority
- Self-starter comfortable operating in ambiguity and managing competing priorities
- Owner mindset with accountability for business results, not just deliverables
- Strong understanding of GTM strategy and vertical positioning
- Experience with data analysis and market research tools
Nice to Have
- Experience working in the Hospitality industry
- Familiarity with Klaviyo's products and ecosystem integrations
- Certification in product marketing or a related field
Benefits and Perks
- Competitive salary and equity package
- Comprehensive health, dental, and vision insurance
- Flexible PTO policy and remote work options
- Professional development opportunities and education stipend
- Access to the latest tools and technologies
- Collaborative and dynamic work environment
- Recognition and rewards for outstanding performance
- Opportunities for career growth and advancement
How to Stand Out
- Develop a strong understanding of GTM strategy and vertical positioning to stand out in the application process
- Showcase your analytical skills by providing examples of how you've translated data into actionable strategy in previous roles
- Highlight your experience working with cross-functional teams and driving alignment without formal authority
- Be prepared to discuss your understanding of the competitive landscape and how it varies by segment and region
- Emphasize your ability to simplify complex technical concepts into business value and communicate effectively with both technical and non-technical stakeholders
- Research Klaviyo's products and ecosystem integrations to demonstrate your interest in the company and role
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