Senior Product Marketing Manager
WFA Digital Insight
The demand for skilled product marketing managers has grown significantly, with a 25% increase in job openings in the last year alone. As the eCommerce landscape continues to evolve, companies like Yotpo are at the forefront, leveraging AI-powered solutions to drive customer loyalty. With a strong focus on innovation and teamwork, Yotpo stands out as an attractive employer for professionals looking to make a real impact. Before applying, candidates should be prepared to showcase their expertise in product marketing, as well as their ability to collaborate with cross-functional teams and drive business growth.
Job Description
About the Role
As a Senior Product Marketing Manager at Yotpo, you will play a critical role in defining how our products show up in the market and telling the story of how we drive real value for our customers. You will be part of a dynamic team of curious, data-driven, and creative thinkers who are passionate about building products that help brands grow. Our culture values openness, innovation, and ownership, where every voice is heard, and ideas turn into action.Yotpo is leading the next era of trust and loyalty in eCommerce, with AI-powered Reviews and Loyalty solutions that help brands turn browsers into customers and customers into advocates. Through deep integrations across the eCommerce ecosystem and the trust of over 30,000 global brands, Yotpo delivers seamless omnichannel experiences that increase conversion, strengthen customer relationships, and drive profitable, long-term growth.
What You Will Do
- Develop go-to-market strategies for new product launches and feature releases, ensuring alignment across Product, Sales, and Marketing teams.
- Create clear and compelling product messaging and positioning that communicates Yotpo’s value to target audiences.
- Collaborate closely with Product Management to translate technical capabilities into customer-centric stories and use cases.
- Enable Sales and Customer Success teams with effective collateral, training, and competitive insights.
- Analyze market trends, customer needs, and competitor activity to inform product marketing strategies.
- Work closely with the Product team to define product requirements and roadmaps.
- Develop and maintain a deep understanding of our customer base, including their needs, pain points, and motivations.
- Create and execute plans to drive customer engagement and retention.
- Collaborate with the Marketing team to develop campaigns that drive awareness and demand for our products.
What We Are Looking For
- At least 4 years of experience in product marketing, ideally within a fast-paced tech environment.
- Native-level English communication skills, both written and verbal.
- Exceptional storytelling and messaging abilities with a focus on clarity and impact.
- Strong collaboration skills and the ability to work cross-functionally with Product, Sales, and Marketing teams.
- Experience with Excel and data analysis tools.
- Strong understanding of the eCommerce landscape and market trends.
- Experience in B2B SaaS environments is a plus.
Nice to Have
- Experience in eCommerce.
- Familiarity with AI-powered solutions and their applications in marketing.
- Certification in product marketing or a related field.
Benefits and Perks
- Competitive salary and benefits package.
- Opportunity to work with a fast-growing and innovative company.
- Collaborative and dynamic work environment.
- Professional development opportunities.
- Flexible working hours and remote work options.
- Access to the latest tools and technologies.
- Recognition and reward for outstanding performance.
How to Stand Out
- Research Yotpo's products and services to understand their value proposition and how you can contribute to their growth.
- Showcase your ability to work cross-functionally and collaborate with different teams.
- Highlight your experience with data analysis tools, such as Excel, and your ability to tell stories with data.
- Be prepared to provide specific examples of your product marketing experience and how you drove business growth in previous roles.
- Don't be afraid to ask questions during the interview process, such as what a typical day looks like in the role or what the biggest challenges are that the team is facing.
- Consider creating a portfolio that showcases your product marketing skills and experience, including any successful campaigns or product launches you've led.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.