Senior Programmatic Advertising Manager

Marketing

Programmatic

WFA Digital Insight

As the digital landscape continues to shift, demand for skilled programmatic advertising professionals has surged, with some reports indicating a 25% increase in job postings over the past year. Harvest Group, a pioneer in innovative marketing solutions, is now seeking a seasoned Senior Programmatic Advertising Manager to lead their campaign efforts. With the rise of remote work, this role offers a unique blend of flexibility and challenging responsibilities, requiring a candidate who can navigate the complexities of programmatic advertising with ease and precision. Given the high demand for such skills, candidates should be prepared to showcase their expertise in campaign management, ad tech, and data analysis. Before applying, it's essential to understand the company's commitment to innovation and customer satisfaction, and how this role contributes to those goals.

Job Description

About the Role

The Senior Programmatic Advertising Manager position at Harvest Group is a critical role that involves overseeing the strategy, execution, and optimization of programmatic advertising campaigns across various platforms. This role is essential in driving the company's marketing efforts forward, ensuring that all campaigns are aligned with the company's overall goals and objectives. The ideal candidate will have a deep understanding of the programmatic landscape, including the latest trends, technologies, and best practices.

As a key member of the marketing team, the Senior Programmatic Advertising Manager will work closely with cross-functional teams, including sales, product, and creative, to develop and implement comprehensive marketing strategies that drive engagement, conversion, and revenue growth. The role requires a high level of expertise in programmatic advertising, including experience with demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs).

What You Will Do

Develop and execute programmatic advertising strategies across multiple channels, including display, video, mobile, and social media
Manage and optimize campaign performance, including budget allocation, bidding strategies, and ad targeting
Collaborate with internal stakeholders to align marketing efforts with business objectives
Conduct market research and analysis to stay up-to-date on the latest trends and technologies in programmatic advertising
Work with the sales team to identify and pursue new business opportunities
Develop and maintain relationships with key partners, including publishers, advertisers, and technology providers
Stay current with industry developments and emerging trends in programmatic advertising
Provide regular campaign performance reports and insights to internal stakeholders
Collaborate with the creative team to develop compelling ad creatives and messaging
Manage and allocate budget across multiple campaigns and channels
Identify and mitigate potential risks and challenges in campaign execution

What We Are Looking For

5+ years of experience in programmatic advertising, with a focus on campaign management and strategy
Proven track record of success in driving campaign performance and revenue growth
In-depth knowledge of programmatic advertising technologies, including DSPs, SSPs, and DMPs
Experience with data analysis and insights, including the ability to interpret and act on campaign performance data
Strong understanding of the digital marketing ecosystem, including the role of programmatic advertising in driving business outcomes
Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
Strong analytical and problem-solving skills, with the ability to navigate complex technical issues
Experience with campaign management platforms, including Google Campaign Manager and Amazon DSP
Certification in programmatic advertising, such as the Google Ad Exchange certification
Bachelor's degree in Marketing, Advertising, or a related field

Nice to Have

Experience with machine learning and artificial intelligence in programmatic advertising
Knowledge of emerging trends and technologies in programmatic advertising, including OTT and CTV
Experience with agile project management methodologies, including Scrum and Kanban
Certification in data science or analytics, such as the Google Data Analytics certification
Experience with cloud-based technologies, including Amazon Web Services (AWS) and Microsoft Azure

Benefits and Perks

Competitive salary and benefits package
Opportunity to work with a cutting-edge marketing technology company
Collaborative and dynamic work environment
Professional development and growth opportunities
Flexible work arrangements, including remote work options
Access to the latest marketing technologies and tools
Comprehensive health and wellness benefits, including medical, dental, and vision insurance
401(k) retirement plan with company match
Generous paid time off (PTO) and holiday schedule

How to Stand Out

Tip: To stand out in your application, highlight your experience with programmatic advertising platforms and technologies, and provide specific examples of successful campaigns you've managed.
Be prepared to discuss your approach to campaign optimization and how you stay up-to-date with the latest trends and technologies in programmatic advertising.
Showcasing your analytical skills is crucial, so be ready to walk the interviewer through your process for analyzing campaign performance data and making data-driven decisions.
Familiarize yourself with the company's products and services, and be prepared to discuss how your skills and experience align with their marketing goals and objectives.
When negotiating salary, consider highlighting your certifications, such as the Google Ad Exchange certification, and any relevant experience with emerging trends and technologies in programmatic advertising.
Be cautious of companies that lack transparency in their campaign management processes or have unclear expectations for the role – it may be a red flag for future challenges in the position.

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