Senior Programmatic Manager

About the Role

Day-to-day, the Senior Programmatic Manager will work closely with various internal teams, including sales, marketing, and finance, to align programmatic advertising efforts with broader business objectives. This requires strong communication and project management skills, as well as the ability to work under pressure to meet deadlines. The role reports directly to the Director of Marketing, ensuring that programmatic advertising strategies are integrated into the overall marketing plan.

The programmatic advertising landscape is rapidly evolving, with new technologies and platforms emerging regularly. Therefore, the Senior Programmatic Manager must stay abreast of industry developments, attending conferences, reading industry publications, and participating in online forums to stay current.

What You Will Do

• Develop and implement comprehensive programmatic advertising strategies that align with business objectives.
• Manage and optimize campaigns across various platforms, including but not limited to Google Ads, Meta for Business, and other display networks.
• Conduct thorough market and competitor analysis to identify trends and opportunities.
• Collaborate with the sales team to understand client needs and tailor campaigns accordingly.
• Work closely with the marketing team to integrate programmatic advertising with other marketing channels.
• Monitor campaign performance, analyzing data to identify areas for improvement and implementing changes as necessary.
• Manage budgets, ensuring that campaigns are delivered within budget and that ROI is maximized.
• Stay up-to-date with the latest programmatic advertising technologies and trends, applying this knowledge to continuously improve campaign performance.
• Lead and mentor junior team members, providing guidance and support to help them develop their skills.

What We Are Looking For

• A minimum of 4 years of experience in programmatic advertising, with a proven track record of success in managing and optimizing campaigns.
• Strong knowledge of programmatic platforms, including DSPs and SSPs.
• Experience with campaign management tools such as Google Campaign Manager and Facebook Ads Manager.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data sets and make informed decisions.
• Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
• Bachelor’s degree in Marketing, Advertising, or a related field.
• Experience working in a fast-paced environment, with the ability to prioritize tasks and manage time effectively.
• Certification in Google Ads and/or other programmatic advertising platforms is highly desirable.

Nice to Have

• Experience with data management platforms (DMPs) and customer data platforms (CDPs).
• Knowledge of SQL and experience with data analysis tools such as Excel, Tableau, or Power BI.
• Experience with A/B testing and experimentation to optimize campaign performance.
• Certification in marketing analytics or a related field.

Benefits and Perks

• Competitive salary package.
• Comprehensive health insurance plan.
• Generous paid time off policy, including vacation days, sick leave, and public holidays.
• Remote work stipend to support home office setup and productivity.
• Professional development opportunities, including training, workshops, and conference attendance.
• Access to the latest tools and technologies in programmatic advertising.
• Collaborative, dynamic work environment with a team of experienced professionals.
• Flexible working hours to support work-life balance.

• Stay Current: Keep abreast of the latest trends and technologies in programmatic advertising to stay competitive.
• Build a Strong Portfolio: Develop a portfolio that showcases your ability to manage and optimize programmatic campaigns, highlighting success stories and ROI improvements.
• Prepare for Interviews: Be ready to discuss your experience with programmatic platforms, your approach to campaign optimization, and how you stay current with industry developments.
• Emphasize Transferable Skills: Even if you lack direct experience in certain areas, highlight any transferable skills you may have, such as data analysis or project management.
• Discuss Career Goals: Be prepared to talk about your long-term career goals and how this role aligns with your aspirations.
• Research the Company: Show your interest in the company by researching its mission, values, and current projects, and be prepared to ask informed questions during the interview.
• Negotiate Based on Value: When discussing salary, negotiate based on the value you can bring to the company, rather than just your current salary or expectations.