Senior Programmatic Strategist (Remote Canada) - Future Opening
Marketing
DV360The Trade DeskAdjustProgrammaticExcel
WFA Digital Insight
The demand for skilled Programmatic Strategists has surged in recent years, with a 25% increase in job postings. Directive's commitment to innovation and performance-driven marketing makes this role particularly appealing. With the rise of SaaS and B2B marketing, candidates with expertise in DV360, The Trade Desk, and Adjust are in high demand. Before applying, consider how your skills align with Directive's bold approach to marketing.
Job Description
About the Role
Directive is seeking a Senior Programmatic Strategist to manage day-to-day Programmatic campaigns for clients. This role involves creating custom strategies, communicating with clients, and optimizing campaigns across various channels.Responsibilities
- Develop comprehensive media strategies that align with client objectives
- Leverage first-party and third-party data for precise audience targeting and segmentation
- Manage campaign builds, optimization, and reporting across all Programmatic Channels
Requirements
- Experience with DV360, The Trade Desk, Adjust, and Excel
- Strong understanding of Programmatic marketing principles and best practices
- Ability to work in a fast-paced environment and think boldly
How to Stand Out
- Familiarize yourself with Directive's Customer Generation methodology to understand their approach to marketing
- Showcase your expertise in Programmatic platforms like DV360 and The Trade Desk in your portfolio
- Be prepared to discuss your experience with data integration and audience targeting
- Highlight your ability to communicate complex campaign strategies to clients and internal stakeholders
- Consider highlighting certifications or courses in Programmatic marketing to stand out
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