Senior Programmatic Strategist (Remote US)
Marketing
DV360The Trade DeskAdjustProgrammaticExcel
WFA Digital Insight
As demand for programmatic advertising specialists continues to rise, Directive is seeking a skilled Senior Programmatic Strategist to drive client growth. With expertise in DV360 and The Trade Desk, candidates should be ready to leverage data-driven insights and bold strategies to shape the future of marketing. Before applying, consider how your skills in campaign management and optimization can make a real impact in the B2B tech and SaaS marketing space.
Job Description
About the Role
Directive is looking for a Senior Programmatic Strategist to manage day-to-day programmatic client campaigns, including strategy development, campaign builds, optimization, and reporting across all programmatic channels.Responsibilities
- Collaborate with internal teams to create comprehensive media strategies aligned with client objectives
- Leverage first-party and third-party data for precise audience targeting and segmentation
- Develop and manage custom client strategies and communicate with clients and internal stakeholders
Requirements
- Experience with DV360, The Trade Desk, Adjust, and Excel
- Proven ability in campaign management and optimization
Nice to Have
- Experience in B2B tech and SaaS marketing
- Strong analytical and storytelling skills
Benefits
- Opportunity to work with a leading B2B performance marketing agency
- Chance to drive real revenue growth for clients and shape the future of marketing
How to Stand Out
- Ensure you have hands-on experience with programmatic platforms like DV360 and The Trade Desk to stand out in your application.
- Be prepared to discuss how you've used data to optimize campaigns and drive client growth in previous roles.
- Highlight any experience you have working in the B2B tech and SaaS marketing space, as this is a significant plus for this position.
- When negotiating salary, consider the value your programmatic expertise brings to the table and the current market rate for similar roles.
- Tailor your resume and cover letter to showcase your analytical, strategic, and communication skills, as these are crucial for success in this role.
- Prepare examples of successful campaigns you've managed, including the challenges you faced and how you overcame them, to share during the interview process.
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