Senior SEA Manager (f/m/x) - remote
WFA Digital Insight
As demand for paid media specialists continues to surge, with a 25% increase in job postings over the past year, roles like this Senior SEA Manager position at refurbed are becoming increasingly sought after. With the e-commerce market expected to reach $6.5 trillion by 2027, the need for skilled professionals who can navigate platforms like Google Ads with ease is more pressing than ever. refurbed stands out for its commitment to sustainability, aiming to reduce CO2 emissions through refurbished product sales. Candidates should be prepared to showcase their analytical mindset, experience with campaign optimization, and ability to work autonomously in a remote setting.
Job Description
About the Role
The Senior SEA Manager role at refurbed presents a unique opportunity for a seasoned paid media professional to join a rapidly expanding e-commerce platform focused on refurbished products. As a key member of the marketing team, you will be responsible for overseeing and scaling refurbed's Search Engine Advertising (SEA) channels, ensuring continuous growth through hands-on campaign execution, optimization, and strategic development. This is a remote position, offering the flexibility to work from anywhere, aligned with refurbed's remote-first philosophy.Day-to-day, you will work closely with the existing SEA team, taking ownership of key accounts and initiatives while collaborating on strategy, testing, and continuous improvement. Your expertise in Google Ads, combined with a strong analytical mindset, will be crucial in driving sustainable growth and efficiency.
The role is part of a fast-paced, high-performance team that values momentum, ownership, and impact. With full autonomy over your location, you will thrive in an environment that challenges itself every day to make sustainable consumption the easy choice for customers.
What You Will Do
- Own and scale refurbed's SEA channels to ensure continuous growth through hands-on campaign execution, optimization, and strategic development.
- Contribute to new market launches, including feed setup, campaign architecture, translation workflows, and initial testing frameworks for brand and generic campaigns.
- Analyze performance across multiple data sources to make data-driven decisions that boost efficiency and profitability.
- Ensure operational excellence, including quality checks, alerting processes, debugging issues, and maintaining a high-performance, stable SEA ecosystem.
- Champion automation and experimentation, leveraging scripts, automated rules, bid strategies, and structured testing roadmaps.
- Regularly present performance insights to leadership, translating complex data into clear recommendations and influencing strategic decisions across Marketing and the wider organization.
- Identify opportunities for growth by deep-diving into search intent, competitor activity, category trends, and performance patterns.
- Collaborate cross-functionally with creation, analytics, or the supply team to build high-impact campaigns and performance improvements.
What We Are Looking For
- 5+ years of professional experience in operational campaign management in Google Ads and Microsoft Advertising.
- Proven track-record of steering performance marketing in e-commerce, with hands-on experience with GMC and other feed management tools.
- Data-driven decision maker who confidently navigates complex datasets, multiple data sources, and interdependencies.
- Strong presentation skills, with experience speaking regularly in front of an audience.
- True team player who is open-minded and a rational thinker combined with a high degree of accountability.
- Strong experimentation mindset with a structured approach to A/B testing and comfort iterating quickly based on learnings and scaling successful test results.
- Excellent English skills; proficiency in other European languages is a strong plus.
Nice to Have
- Experience with other search networks beyond Google Ads and Microsoft Advertising.
- Knowledge of automation tools and scripts to enhance campaign efficiency.
- Familiarity with market trends and competitor analysis tools.
Benefits and Perks
- Competitive salary package, reflecting your experience and skills.
- Opportunity to work with a fast-growing, sustainable e-commerce platform.
- Full autonomy to work remotely from anywhere in Europe.
- Access to cutting-edge tools and technologies for campaign management and analysis.
- Professional development opportunities in a rapidly expanding team.
- Health and wellness benefits, including mental health support and fitness stipends.
How to Stand Out
- Ensure your resume and cover letter highlight specific examples of campaign optimization and SEA channel growth.
- Be prepared to discuss your experience with Google Ads, including campaign structure and bid strategy management.
- Showcase your analytical skills by providing examples of data-driven decisions made in previous roles.
- Demonstrate your ability to work independently in a remote setting and manage your time effectively.
- Prepare questions for the interviewer about the company culture, team dynamics, and opportunities for professional growth.
- Consider creating a portfolio that showcases your campaign execution, optimization, and performance improvement strategies.
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