Senior SEO Manager

About the Role

You will be working closely with cross-functional teams, including product, engineering, content, and design, to ensure that SEO best practices are integrated into every stage of the product development and marketing process. Your technical expertise, particularly in areas such as GA4, SEMrush, and Ahrefs, will be crucial in informing data-driven decisions that enhance the company's online presence.

The role is based in Malta, offering a unique opportunity to work in a vibrant, international environment that is at the heart of the iGaming industry. You will have the chance to make a significant impact on the company's growth and reputation, working with a talented team of professionals who share your passion for digital marketing and innovation.

What You Will Do

• Lead the development and execution of Raketech's SEO strategy, aligning it with the company's overall business goals and objectives.
• Own and manage technical SEO aspects, including site audits, migrations, crawl/indexation, Core Web Vitals, structured data, and international SEO.
• Define and implement keyword strategies to enhance content visibility and drive organic traffic.
• Collaborate with content teams to develop and optimize high-quality, SEO-friendly content that resonates with target audiences.
• Develop and execute link acquisition and digital PR strategies to build authority and improve brand reputation.
• Mentor and guide junior SEO team members, fostering a culture of innovation, learning, and best practices.
• Stay up-to-date with the latest trends, tools, and algorithm changes in the SEO landscape, applying this knowledge to continuously improve SEO strategies.
• Analyze and report on SEO performance, providing actionable insights and recommendations to stakeholders.

What We Are Looking For

• A minimum of 5 years of hands-on experience in SEO, with a strong background in technical, on-page, and off-page optimization.
• Proven track record of successfully managing end-to-end SEO projects, including large-scale site migrations and technical audits.
• Deep technical expertise in areas such as crawl management, schema markup, and international SEO.
• Experience with leading SEO tools like GSC, GA4, Screaming Frog, Ahrefs, and SEMrush.
• Strong leadership skills, with the ability to mentor, review, and elevate junior team members.
• Excellent communication skills, capable of translating complex SEO concepts into actionable insights for both technical and non-technical stakeholders.
• Proficiency in data analysis and interpretation, with the ability to inform SEO strategies with data-driven insights.

Nice to Have

• Experience in the iGaming industry or a related field, with knowledge of the unique challenges and opportunities it presents.
• Proficiency in Swedish or other Nordic languages, enhancing the ability to communicate effectively with a diverse range of stakeholders.
• Familiarity with analytics and BI tools such as Looker Studio and BigQuery, facilitating advanced data analysis and insights.
• Experience in digital PR or managing external agencies, with a network of contacts and a deep understanding of how to leverage these channels for brand growth.

Benefits and Perks

• Competitive salary and benefits package, reflecting the importance of this role to the company's success.
• Opportunity to work with a leading brand in the iGaming industry, offering a platform for professional growth and development.
• Collaborative and dynamic work environment, with a team of talented and dedicated professionals.
• Flexible working arrangements, including remote work options, to support work-life balance and productivity.
• Professional development opportunities, including training, workshops, and conferences, to stay updated with the latest industry trends and best practices.

• Ensure your portfolio includes specific examples of SEO strategy development and execution, highlighting measurable improvements in organic traffic and revenue.
• Prepare to discuss your experience with technical SEO tools and how you stay current with algorithm updates and industry trends.
• Showcase your ability to communicate complex SEO concepts to both technical and non-technical audiences, as this will be a key aspect of your role.
• Be ready to provide examples of successful team leadership and mentorship, demonstrating how you foster a culture of innovation and learning.
• Consider creating a presentation or case study that outlines your approach to SEO strategy and how you would apply it to Raketech, showcasing your understanding of the company's specific challenges and opportunities.
• Highlight any experience or knowledge you have related to the iGaming industry, as this can be a significant differentiator in your application.