Senior Social Media Advertising Strategist (Remote US)

About the Role

Day-to-day, you will oversee a collection of social media accounts, serve as the primary point of contact for client inquiries, and ensure seamless communication with vendors and operational partners. Your expertise in building high-performing social media campaigns, especially on LinkedIn, will be invaluable in helping Directive's clients achieve their goals. You will also contribute to the development of custom strategies, creation, and optimization of paid media campaigns, and provide fractional support for internal marketing initiatives.

Directive's culture is built around innovation and the belief that the best idea wins. The company has experienced significant growth and is committed to staying true to its principles. As a Senior Social Media Advertising Strategist, you will be part of a future-focused team that values growth, creativity, and data-driven decision-making.

What You Will Do

• Oversee and lead a portfolio of social media accounts, ensuring alignment with client objectives and Directive's marketing strategies.
• Develop and execute comprehensive social media strategies for mid-market and enterprise clients, with a focus on LinkedIn Ads.
• Serve as a direct point of contact for client communications, providing regular updates on campaign performance and strategic recommendations.
• Conduct weekly meetings with vendors and operational partners to ensure task alignment, work quality, and continuous improvement.
• Create, maintain, and optimize budgets for paid media campaigns to maximize ROI.
• Provide support for internal marketing efforts, contributing to the success of a boutique agency within Directive.
• Deeply understand client positioning, unique value propositions, and lead routing within CRM systems.
• Work closely with the Associate Director to ensure internal and client goals are met, and contribute to the growth and development of the social media team.
• Drive cross-sells, upsells, and referrals through strong client relationships and professional networking.
• Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, targeting, and maximizing ROI.

What We Are Looking For

• 4+ years of experience working in a performance or digital marketing agency, with hands-on experience supporting B2B clients.
• Deep expertise in paid social advertising campaigns, particularly on LinkedIn Ads, including conversation ads, document ads, and more.
• Proficiency in using advertising platforms and tools like LinkedIn Campaign Manager, Zoominfo, 6Sense, and other relevant software.
• Ability to delegate tasks to junior team members and ensure joint success.
• Strong understanding of paid media principles, including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions.
• Experience with audience segmentation by tier, job title, etc., and proven success with mid-market or enterprise accounts.
• Ability to translate and articulate strategy and tell stories with data, being equally competitive and curious.
• Quality-oriented with a passion for advertising and a growth mindset.

Nice to Have

• Experience with programmatic campaigns and understanding of their value in complementing social media strategies.
• Familiarity with Customer Generation, a marketing methodology that focuses on SQLs and customers.
• Knowledge of the latest trends and innovations in social media advertising, including emerging platforms and technologies.
• Certification in LinkedIn Ads or other relevant platforms, demonstrating expertise and commitment to professional development.

Benefits and Perks

• The opportunity to work with a fast-growing, innovative agency that is pushing the boundaries of social media advertising.
• Competitive compensation package, reflecting the importance of this role in driving Directive's success.
• Flexible, remote work arrangement, allowing you to work from anywhere in the US and maintain a healthy work-life balance.
• Access to cutting-edge tools and technologies, ensuring you stay at the forefront of the industry.
• Professional development opportunities, including training, certifications, and conferences to enhance your skills and knowledge.
• A culture that values innovation, creativity, and the best idea winning, providing a stimulating and supportive work environment.

• Ensure your portfolio showcases your ability to develop and execute successful social media strategies, particularly on LinkedIn, and highlights your experience with campaign optimization and data analysis.
• Familiarize yourself with Directive's approach to Customer Generation and be prepared to discuss how you can apply this methodology in your work.
• Develop a deep understanding of the latest trends and innovations in social media advertising, including emerging platforms and technologies, to stand out as a candidate.
• Practice articulating complex strategies and campaign results in a clear, concise manner, as this will be crucial in communicating with clients and internal stakeholders.
• Be prepared to discuss your experience with team leadership and delegation, as well as your ability to work independently in a remote setting.
• Research Directive's culture and values to understand how your skills and experience align with the company's mission and vision, and be ready to discuss your fit during the interview process.