Senior Social Media Manager

About the Role

The role will involve working closely with cross-functional teams, including Brand, PMM, Content, and Events, to ensure that social media is integrated into all aspects of Airtable's marketing efforts. The Senior Social Media Manager will be responsible for staying up-to-date with the latest social media trends and best practices, and for identifying opportunities to innovate and improve Airtable's social media presence.

What You Will Do

• Develop and execute a comprehensive social media strategy that aligns with Airtable's business goals
• Create and curate high-quality content for social media platforms, including LinkedIn, Instagram, TikTok, and X
• Manage social media campaigns and optimize performance using analytics tools
• Collaborate with cross-functional teams, including Brand, PMM, Content, and Events, to integrate social media into all aspects of Airtable's marketing efforts
• Stay up-to-date with the latest social media trends and best practices, and identify opportunities to innovate and improve Airtable's social media presence
• Utilize AI-powered workflows to streamline social media management and optimize performance
• Develop and manage social media budgets, and ensure that all social media activities are aligned with Airtable's overall business objectives
• Conduct regular social media audits to ensure that Airtable's social media presence is consistent and effective
• Identify and mitigate potential social media risks, and develop strategies to address them

What We Are Looking For

• 5+ years of experience in social media marketing, with a focus on developing and executing comprehensive social media strategies
• Proven track record of success in creating and curating high-quality content for social media platforms
• Experience with social media analytics tools, including Google Analytics and Excel
• Strong understanding of social media platforms, including LinkedIn, Instagram, TikTok, and X
• Excellent writing and communication skills, with the ability to create engaging and effective content
• Ability to work collaboratively with cross-functional teams, including Brand, PMM, Content, and Events
• Strong analytical skills, with the ability to use data to inform social media decisions

Nice to Have

• Experience with AI-powered workflows and social media management tools
• Knowledge of paid social media advertising, including Facebook and LinkedIn ads
• Experience with social media influencer marketing and partnerships
• Familiarity with social media management tools, including Hootsuite and Sprout Social

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a fast-growing and innovative company
• Collaborative and dynamic work environment
• Flexible working hours and remote work options
• Professional development opportunities, including training and education programs
• Access to the latest social media tools and technologies
• Recognition and reward for outstanding performance

• Develop a strong portfolio that showcases your social media marketing skills and experience
• Make sure your resume and online profiles are up-to-date and highlight your relevant skills and experience
• Be prepared to provide specific examples of your social media marketing successes and challenges
• Research Airtable's social media presence and be prepared to discuss your ideas for improving and expanding it
• Practice your writing and communication skills, as these will be critical in creating effective social media content
• Be prepared to discuss your experience with social media analytics tools, including Google Analytics and Excel
• Show enthusiasm and passion for social media marketing, and a willingness to learn and adapt to new trends and technologies