Senior UX/CX Designer – Experience Strategy & Research
WFA Digital Insight
The demand for skilled UX designers with a customer-centric approach has grown significantly in recent years, with a notable 25% increase in job postings for similar roles in 2025. As companies like Blueprint continue to prioritize digital transformation and user experience, professionals with expertise in experience strategy and research are in high demand. With its commitment to innovation and customer satisfaction, Blueprint stands out as an attractive workplace for those seeking a challenging and rewarding career. Candidates should be prepared to showcase their ability to balance business goals with customer needs and technical realities, as well as their experience with design thinking and storytelling. Before applying, it's essential to understand the current market context and the skills required to succeed in this role, such as proficiency in design systems, research methods, and collaboration tools.
Job Description
About the Role
The Senior UX/CX Designer role at Blueprint is a unique opportunity to shape and deliver customer-centered experiences across complex products, services, and ecosystems. As a key member of the design team, you will collaborate with cross-functional stakeholders to influence large-scale, end-to-end customer journeys. Your expertise in experience design, UX research, and strategic storytelling will drive alignment around future-state experiences and help Blueprint's clients unlock value from their existing assets.The day-to-day responsibilities of this role will involve leading strategic customer experience and user experience initiatives, communicating complex concepts through compelling storytelling, and translating customer insights into actionable experience strategies. You will work closely with the design team to create and maintain design artifacts, apply established design systems, and deliver concepts and solutions at varying levels of fidelity.
The team context for this role is highly collaborative, with opportunities to work with multiple clients and teams, including data science and product development. You will have the chance to learn, grow, and develop new solutions while gaining hands-on experience with cutting-edge technology.
What You Will Do
- Lead strategic customer experience and user experience initiatives from discovery through delivery
- Communicate complex concepts and future-state visioning through compelling storytelling and executive-level presentations
- Translate customer insights, business objectives, and research findings into actionable experience strategies
- Create and maintain design artifacts, including journey maps, service blueprints, personas, customer jobs-to-be-done, user scenarios, task flows, wireframes, and storyboards
- Apply established design systems, content frameworks, navigation models, UI patterns, and industry best practices
- Deliver concepts and solutions at varying levels of fidelity, from early ideation to finalized designs
- Plan and conduct user research activities, including customer interviews and other qualitative and quantitative methods
- Guide research synthesis efforts and connect customer insights to strategic design recommendations
- Facilitate and support live and virtual design thinking workshops with cross-functional teams and stakeholders
What We Are Looking For
- 5+ years of experience in UX/CX design, with a focus on experience strategy and research
- Strong portfolio showcasing your expertise in experience design, UX research, and strategic storytelling
- Proficiency in design tools, such as Sketch, Figma, or Adobe Creative Cloud
- Experience with design systems, content frameworks, and navigation models
- Strong understanding of human-centered design principles and customer-centric approach
- Excellent communication and storytelling skills, with the ability to present complex concepts to senior leadership
- Ability to work collaboratively with cross-functional teams and stakeholders
Nice to Have
- Experience with front-end development and coding languages, such as HTML, CSS, or JavaScript
- Knowledge of data analysis and metrics tools, such as Google Analytics
- Familiarity with agile methodologies and design thinking principles
- Certification in UX design or a related field
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with cutting-edge technology and innovative clients
- Collaborative and dynamic work environment
- Flexible working hours and remote work options
- Professional development and growth opportunities
- Access to design tools and resources
- Recognition and rewards for outstanding performance
- Comprehensive health insurance and retirement plan
- Generous paid time off and holiday policy
How to Stand Out
- Develop a strong portfolio that showcases your expertise in experience design, UX research, and strategic storytelling, with a focus on customer-centric solutions.
- Familiarize yourself with design systems, content frameworks, and navigation models to demonstrate your understanding of industry best practices.
- Practice your communication and storytelling skills, as the ability to present complex concepts to senior leadership is crucial for this role.
- Be prepared to discuss your experience with design thinking and human-centered design principles, and how you have applied them in previous roles.
- Research the company culture and values to understand how your skills and experience align with Blueprint's mission and vision.
- Prepare to talk about your experience with collaboration tools and technologies, such as Slack, Trello, or Asana, and how you have used them to facilitate design thinking workshops and stakeholder engagement.
- Be ready to discuss your approach to user research and how you have applied research findings to inform design decisions in previous roles.
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